(a subsidiary of Fyber), to discuss why publishers need this new platform, the challenges they face with video monetisation, and how their future alongside the...
strong>ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Hugh Williams, senior data analyst, ExchangeWire. In...
Leading enterprises are increasingly turning to the Cloud as the go-to platform for managing explosive data growth. Companies are shifting to hybrid and multi-Cloud architectures...
by Gloria Stitt, VP of marketing, Julius The common denominator in any successful influencer marketing campaign is finding the right way for an influencer to...
Digital marketing / Digital Marketing News / Interactive marketing / News
by Copenhagen INK · Published 01/11/2017
Snapchat ads are about to get more targeted, as the app is embracing a marketing technology that until recently its CEO had considered creepy. Snapchat...
AdExchanger | Safari may represent a relatively low share of browser traffic, but the Apple browser’s Intelligent Tracking Prevention (ITP) could have an outsized effect...
AdExchanger | Device manufacturer Lenovo wants its advertising to start contextually relevant conversations with its consumers, rather than blast them with one-way messages about its...
AdExchanger | “Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is...
Video is everywhere and is continuing to gain popularity over text as the preferred way that people consume media. Facebook recently announced a push into...
Hong Kong’s digital advertising expenditure is set to grow by 14 per cent this year and expected to reach USD 639 million, according to eMarketer’s...
In Singapore, 88 per cent of consumers used a store locator on Google to find a business, and look to the Internet to find a...
Chinese digital consumers are the most avid online shoppers, with 83 per cent reporting purchasing a product online in the past month, according to GlobalWebIndex’s...
Digital marketing / Digital Marketing News / Interactive marketing / News
by Copenhagen INK · Published 31/10/2017
Facebook is planning to tell a Congressional panel in more detail just how deeply Russian ads and posts infiltrated the news feeds of U.S. voters...
Cheez introduces a wide range of interactive features and a revenue model for creators LOS ANGELES — Live.me Inc., the developer behind leading live broadcasting...
strong>Out-of-home (OOH) advertising is an old medium, but as it evolves within the digital world, advertisers, agencies, and media owners need to be sure OOH...
strong>The mobile device has become an essential part of everyday life. From checking the latest news, communicating with friends and family on the move, to...
More
