UK Viewability Improving; BVDW Critical of Coalition for Better Ads Initiative

strong>ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Ad viewability score in UK improves; BVDW calls for European Chapter for CfBA; S4M and IAS partner; Digital bus ads by Exterion; YOC Q3 figures; and Iotec implements ads.txt.

UK ad viewability figures are increasing

Minimum viewability standards, as defined by IAB and MRC, are increasingly reached by UK ads. In Q3 of 2017, the proportion of banner ads served which met the minimum […]

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Via ExchangeWire

Copenhagen INK

Lars is the owner of Copenhagen INK and is an experienced and passionate marketer with a proven track record of driving business impact through innovative commercial marketing initiatives.