UK Viewability Improving; BVDW Critical of Coalition for Better Ads Initiative
strong>ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Ad viewability score in UK improves; BVDW calls for European Chapter for CfBA; S4M and IAS partner; Digital bus ads by Exterion; YOC Q3 figures; and Iotec implements ads.txt.
UK ad viewability figures are increasing
Minimum viewability standards, as defined by IAB and MRC, are increasingly reached by UK ads. In Q3 of 2017, the proportion of banner ads served which met the minimum […]
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