DAN’s Merkle launches in Australia
Merkle, a leading technology-enabled, data-driven performance marketing agency, launches in Australia, with Dentsu Aegis Network agency Columbus becoming Columbus, a Merkle Company. Columbus’ team of...
Author: Copenhagen INK
Carles Puig joins Grey Group Singapore as new ECD
Grey Group Singapore has further strengthened its creative leadership with the appointment of Carles Puig as their Executive Creative Director. Working closely with Tim Cheng,...
Qoo10 & SingSaver partner on cashless payment
Qoo10.sg and SingSaver, Singapore’s online marketplace and financial comparison platform respectively, have partnered to promote the convenience of cashless payments exclusively. Consumers have to apply...
Emotional fuel at SXSW
Brand activations at SXSW, considered by some the Super Bowl of experiential marketing, have shown yet again why experiential, once viewed as an ancillary piece...
OpenX Announces 10th Straight Year of Growth, 4th Straight Year of Profitability; Business Surges to $172 Million in Net Revenue in 2017
Strong mobile business and $50 million investment in product and technology highlight opportunity for continued growth LOS ANGELES — OpenX, the world’s leading independent advertising...
Shopping On the Go & the Future of the Store
Shops are still central to customers’ shopping habits; but there needs to be a shift in the role and function of the store, based on...
How GDPR-K Dramatically Changes the Landscape for Kids’ Brands & Publishers in Europe
The clock is ticking for enforcement of GDPR in May, which will trigger unprecedented change across Europe’s digital media ecosystem. In this piece for ExchangeWire, Dylan Collins...
Oath Revamps Its Header Bidding-Like Tech For Mobile Apps
The in-app waterfall is drying up. On Monday, Oath released a new version of Super Auction, its replacement technology for the ad network mediation role...
Ad Tech Isn’t Overpriced
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by...
Six-Second TV Ads: Little Ripples And The Potential Redemption Of Frequency
“On TV And Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Bryan Noguchi, media director at...
Facebook Suspends Trump Election Data Firm for Policy Breach
Facebook has suspended Cambridge Analytica, a data company that helped President Donald Trump win the 2016 presidential election and which may have collected data from...
Huawei introduces another addition to its affordable Nova lineup
Latest model packs more features inside a compact body and doesn’t break the bank. Via DNA
Steinbeis Malaysia looking for 100 ‘gazelles’ who want to jump higher
Offering total US$256k as reward through its Steinbeis Subject Matter Expert (SMX) Solutions Program Via DNA
How Facebook Is Luring Media Partners to Its Planned Video News Hub
Facebook’s latest media ambitions include long-form news programs, too. Details are starting to emerge about the news section Facebook has said it will build in...
Attribution in Automotive: Q&A with PureCars
The automotive industry is going through a period of change. Where people used to research and purchase in the dealership, now the research is taking...
DCMN Releases TV Tracking Technology to Rival Google’s Beta Offering
DC Analytics helps digital brands to track and attribute TV campaigns for free BERLIN: Performance TV pioneer DCMN has released its attribution technology DC Analytics (dcanalytics.com)...
