AI In Marketing: Where And When It Can Make A Difference
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by...
Author: Copenhagen INK
A Better Way for Publishers to Think About Open Source
“The Sell Sider” is a column written for the sell side of the digital media community. Today’s column is by Josh Cohen, general manager at SpringServe. This year, open-source technology...
#sowhoknew: Everyday phrases we ‘literally’ love to hate
“You know what, I’m not going to lie, to be totally honest, I just have to say, come on guys, we are literally like unpacking...
Grant Dempsey joins Econsultancy as Business Consultant for ANZ
Digital publishing, consultancy and training group Econsultancy has appointed Grant Dempsey as Business Consultant. Mr Dempsey will report to Jefrey Gomez, Managing Director, APAC and Baron...
IAB launches programmatic skills development programme
Interactive Advertising Bureau Singapore (IAB Singapore), Workforce Singapore (WSG) and Economic Development Board (EDB) have launched the Adapt and Grow Professional Conversion Programme (PCP) for...
Exclusive: WPP tapped Cambridge Analytica to go after Army’s ad business
The data firm of the hour, Cambridge Analytica, also had interactions with at least one advertising agency, Ad Age has learned. WPP teamed up with...
Commerce.Asia Enterprise aims to accelerate omni-channel commerce
The new brainchild of veteran entrepreneur Ganesh Bangah, Commerce.Asia seeks to bridge the gap between SMEs merchants and technology enabler. Via DNA
Kitamen targets US$510k fundraising via ECF to grow its eSports presence
Malaysian e-sports player looks to raise US$510,000 through ECF to increase its presence in fast-growing e-sports market. Via DNA
3 key tech takeaways from SXSW 2018
The SXSW conference sees professionals from technology, interactive, film and music industries converge to discuss key issues and tremds each year. Three takeaways for marketers...
Too little too late? Facebook to now audit developers for data abuse
Mark Zuckerberg on Wednesday finally broke his silence about the abuse of data on the platform by Cambridge Analytica, promising to redouble efforts to safeguard...
360° Video Ads Drive Higher Purchase Intent Compared With Traditional Video Ads
Biggest Pitfall for Effective 360° Video Ads Is Simple Branding, According to New Research From YuMe, MAGNA, the IPG Media Lab SAN FRANCISCO – MAGNA, the...
Classifieds Drove AU 2017 Ad Revenue; SPH Restructures Magazines Business
In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and in this edition: Classifieds Drove...
Weekly Focus: Alibaba Bolsters SEA Focus with Lazada Investment Boost
This week, Alibaba Group takes the spotlight with its USD$2bn (£1.44bn) investment in Singapore-headquartered e-commerce operator Lazada, as it ramps up it expansion plans for...
Marketers Take Heed: Brands Must Show Loyalty to Earn Loyalty
MMW was privy to a first look at new data this week in a freshly completed report from Alliance Data. NextGen consumers are leading the...
‘You have to pay to play’: Confessions of an influencer on Facebook’s algorithm changes
When Facebook changed its algorithm to favor content from friends and family in January, ad buyers began telling their clients to focus on influencer content...
The digital ecosystem in Pakistan
The digital landscape is constantly expanding globally. Everyday it is transforming and impacting our lives in new and different ways. With an estimated internet user...
