Media’s Third Wave: Buying More Creatively
The process of media buying has changed enormously over time, moving from a simple demographic approach to today’s data-rich, AI-infused programmatic buying. As agencies and...
Author: Copenhagen INK
Smaato, Protected Media Work to Ensure Quality of Online Advertising
Smaato, a leading global real-time advertising platform for mobile publishers and app developers, announced ahead of the weekend that it has implemented Protected Media’s in-app...
As clients bring more in-house, agencies play headhunter roles
As companies continue to do more marketing on their own, a future role for agencies might be as recruiters. When Redstone Federal Credit Union was...
Major MNCs go beyond auditing as advisor role evolves: Study
Major multinationals are using an expanding array of services from independent media advisors to support them with their media management challenges, says a report from...
Erica Schmidt appointed Global CEO of Cadreon
Cadreon, the advertising technology specialist unit of IPG Mediabrands, has appointed Erica Schmidt as Global Chief Executive Officer. In this role, Ms Schmidt will focus on...
Accordant joins the Isobar Australia Group
Following the acquisition of data-driven customer experience agency Accordant in May 2017, the agency will be joining the Isobar Group Australia & New Zealand, becoming ‘Accordant,...
Peter Bosilkovski named Regional CEO, ANZ for Y&R
WPP AUNZ, has appointed Peter Bosilkovski as Regional CEO, Australia & NZ for Y&R. A highly respected and experienced leader, Mr Bosilkovski was most recently CEO of...
Podcast: 4C Insights Stretches Beyond Social
Welcome to AdExchanger Talks, a podcast focused on data-driven marketing. Subscribe here. 4C Insights might be the largest of the small handful of companies certified to buy...
White Ops And Beachfront Team Up To Prevent OTT Ad Fraud – But How Big Of A Problem Is It?
Video supply-side platform Beachfront Media is expanding its partnership with White Ops, the digital verification vendor that specializes in bot detection, to include over-the-top (OTT)...
Google’s AdMob Bids Adieu To The Waterfall With Its Take On In-App Header Bidding
Google is testing header bidding – again. But this time it’s for in-app demand. On Thursday, Google announced the kickoff of a beta test to blow...
Remotely Entertaining SXSW: The Future of Weed Marketing
The U.S. legal cannabis industry is headed for an all-time highand weed companies aren’t the only brands that have new territory to explore. Faith Popcorn,...
IAS Launches First-to-Market Mobile In-App Solution to Protect Brands in Programmatic Environments
The Trade Desk, DoubleClick Bid Manager, Oath, Viant’s Adelphic, AppNexus, and MediaMath integrate IAS to increase mobile in-app transparency Integral Ad Science (IAS), the measurement and analytics...
Attribution Helping to Evolve Revenue Models – Q&A with Visual IQ
Whether it’s traditional retailers or e-commerce pure plays, any retailer worth their salt has an online selling presence. However, with so many channels influencing the...
How Publishers Can Hit Ad Blocking Where It Hurts
The subject of ad blocking may have enjoyed a media hiatus recently, as issues such as brand safety take centre stage. However, explains Ivan Ivanov,...
Brands get better organic visibility with Instagram Stories
Stories have been captivating audiences across social media platforms, allowing brands and users to give their Followers a glimpse into their life-moments for a limited...
Alipay rolls out in four more SEA countries for Chinese visitors
Alipay, the online payment and lifestyle platform operated by Ant Financial Services Group, has further grown its cross-border business in Southeast Asia, adding four new...
