Brands Are Entering A New Data Arms-Race, And Agencies Must Help Them To Compete
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by...
Author: Copenhagen INK
Bill Gates On Ad Regulation; The Spread Of First-Price Auctions
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Bill Gates On Ad Privacy Regulation poses a striking challenge to online ad sellers,...
Connected Cars: The Opportunity Is Closer Than Marketers Think
The following is a guest contributed post by Keith Petri, Chief Strategy Officer of Screen6 The rise of the connected car has been swift. With...
Farfetch picks Reuters Communications in China
Reuter Communications has won the China communications retainer for global luxury fashion technology platform, Farfetch. The luxury marketing and communications agency will oversee strategic communications...
Australian Avocados goes for a brand refresh in new campaign
Ikon Sydney has launched its first campaign for Hort Innovation’s Australian Avocados brand since winning the business earlier this year, following a competitive pitch. The...
Hasbro signs new partnership with DeVries Global Singapore
Global play and entertainment company, Hasbro, has appointed DeVries Global to spearhead its integrated marketing communications program in Singapore for a portfolio of brands including...
Cathay Organisation rebrands Cineleisure
Cathay Organisation, a Singapore brand that is synonymous with movies and entertainment, has, over the years, diversified into property management and development. Today, the Group...
Record labels reap more than $1 billion selling Spotify stakes
Two of the three major record labels stand to gain more than $1 billion after selling stakes in Spotify Technology SA, the streaming music company...
Viant’s Data Lake Is Out Of Beta And Ready To Be Fished
Viant’s answer to the marketing data overload problem isn’t a customer data platform – it’s a data lake. “And it’s for advertisers that want to go deeper...
GeoSpock Launches Unique Location Intelligence Platform
Showcase experience enables businesses to unlock the hidden value of extreme data sets CAMBRIDGE, England – GeoSpock® – the extreme-scale, data integration company that provides analytics,...
Securities Commission calls for applications for RM1bil venture capital fund
Initiative seeks to further enhance VC ecosystem in Malaysia Via DNA
Machine learning algorithms dive into GE14 battle on Twitter-verse
Data analytics can leverage upon morally-ethical data sources and still produce highly-impactful, game-changing insights. Via DNA
TripleLift and White Ops Partner to Fight Fraud in Native Advertising
NEW YORK, NY — TripleLift, the world’s largest native advertising platform, announced a partnership with White Ops to become the first native exchange to offer...
Vice buys events company to pitch marketers on experiential events
Vice Media has bought a Brooklyn-based events production company as the publisher eyes producing more events for its editorial properties and advertising clients. Vice Media’s...
How Retailers Can Activate Tomorrow’s AI Marketing Technology – Today
In this piece, Grant Coleman, VP and market director, Emarsys UK, tells RetailTechNews how, today, customers enjoy more purchasing options and control than ever before. A...
Amazon’s Multibillion-Dollar Advertising Business; Amazon Smashes Wall Street Expectations
RetailTechNews’ weekly Amazon Watch brings you some of the company’s biggest moves from the past seven days, analysing how the giant is revolutionising the retail...
