In the Age of AI, Publishers Need Authenticated Audiences
“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Manny Puentes, founder and...
Author: Copenhagen INK
Digiday Research: European marketers see GDPR hurting audience targeting
At the Digiday Programmatic Marketing Summit Europe last month in Portugal, we sat down with 52 brand and agency marketers to learn how satisfied they...
HP Balances Data Access with Retail Partners in Bid to Offer Omnichannel UX
Because a significant part of its hardware business is driven by resellers, Hewlett-Packard (HP) may not always have access to its customer data and needs...
#sowhoknew: Buy a flashy car to impress? The opposite sex isn’t interested
Burning the midnight oil so you can buy a Bentley? Putting in the hours to purchase a Porsche? Well if you are looking for love...
KFC launches fried chicken bath bombs
Geometry Japan has teamed up with ADK to run a very unique Christmas campaign using Fried Chicken Bath Bombs, a disruptive gift that got the...
Deezer signs football partnership with RRI
Deezer, the personal music streaming service is teaming up with Radio Republik Indonesia (RRI) and giving sports fans a chance to hear live matches from...
ONE Championship partners with Adobe on enhanced viewing experiences
Asian global sports media property, ONE Championship (ONE), has partnered with Adobe to deliver enhanced viewing experiences to audiences around the world. ONE Championship is...
Out of Klout: The social media scoring service is shutting down
Klout, the tech pioneer that measured people’s social media star power, is shutting down after losing influence in an industry over which it once claimed...
KoinWorks and Gadjian collaborate to provide employee loans
Aim to help employers alleviate employees’ financial concerns and improve productivity. Via DNA
Over 7.3mil #GE14 tweets; sets new twitter election record for Malaysia
Pakatan Harapan and Dr. Mahathir Mohamad were the most mentioned political coalition and party leader on Twitter during the campaign period. Via DNA
Fixing the Internet One Digital Ecosystem at a Time
Over the past 14 years, The Media Trust has focused on one audacious goal: to fix the internet. The company has continuously monitored the internet...
AppLift Announces Programmatic Premium Offering, AppLift Studio, in Collaboration with Gamewheel to Enhance Playable Ad Engagement and Performance
Achieves 10x conversion rate with Playable format creating never before seen Dynamic Playable Optimization BERLIN and SAN FRANCISCO and SEOUL, South Korea – AppLift, a leading...
‘They genuinely wanted to listen’: Inside the Snapchat Creators Summit where 13 Snapchat users met the boss
Shortly after Cyrene Quiamco arrived at her hotel in the Venice neighborhood in Los Angeles, from her home in Little Rock, Arkansas, a Snap employee...
Hey, Google Assistant sounds like John Legend (and other advances from Google I/O)
Google promoted its advances in artificial intelligence by showing how machines can make phone calls just like humansand even sound like John Legend. In a...
Upper vs Lower Funnel: What Native Advertising Can Do for Retail Performance
In a challenging market, where almost a fifth of retailers are issuing profit warnings, marketers need to extract maximum performance from every penny of their advertising...
The Digital Advertising World Is Changing, But That Equals Opportunity for Ad Tech Firms
The first banner ad was launched by AT&T in 1994, heralding the beginning of digital advertising. The industry has gone through many changes since then,...
