IAB Lab Publishes Tech Specs; AppLift & Gamewheel Co-operate
ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Pubvendors.json & Mobile In-App Specifications Released by...
Author: Copenhagen INK
PicsArt Gets Creative With Monetization
“The Sell Sider” is a column written for the sell side of the digital media community. After this exclusive first look for subscribers, the story...
Uncertainty In EPrivacy; Instagram Tests Payments
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. ePainfully If legitimate interest is disallowed as a provision for targeted advertising by the...
App consumer spend to grow 92% from 2017-2022: Report
Global consumer spend in app stores is poised to grow to US$156.5B by 2022, up 92 per cent from 2017, according to a new report...
Michael Zhang joins Merkle &c as CEO of media services
Dentsu Aegis Network has appointed Michael Zhang as CEO of Merkle &c – Media Services, effective on May 2. Merkle &c is the new brand...
Valtech names APAC Regional Director
Valtech, a global digital agency, has promoted its Singapore and China Managing Director, Henri Petitet, to the newly created role of Regional Director Asia-Pacific, in...
GroupM appoints Sameer Singh as CEO, South Asia
GroupM has appointed Sameer Singh (Sam Singh) as CEO of its South Asia operations. Mr Singh will lead the continued development of GroupM’s data-centric enablement for its...
Google is revamping Google News with more video and higher speed
Google is revamping Google News with a new design that will incorporate elements of the Newsstand app and YouTube, according to people familiar with the...
Podcast: Brian Wieser’s Word To The Wise
AdExchanger Talks is a podcast focused on data-driven marketing. Subscribe here. Brian Wieser has been called the most quoted man in advertising, and that’s probably true. The...
Cambridge Analytica shuts all operations
Cambridge Analytica, the political-consulting firm at the center of a data-collection and privacy scandal, said it’s shutting down all operations and has begun insolvency proceedings...
Roku Video Ads Are 67% More Effective Per Exposure Than Linear TV Ads, New Study Finds
Applebee’s, H&M, McCormick and Truvia Saw Measurable Ad Recall, Brand Lift from OTT Campaigns SAN FRANCISCO – Video ads on the Roku OTT platform are...
Digiday Research: Marketers’ transparency fears are leading to renegotiated contracts
At the Digiday Media Buying Summit in March in New Orleans, we sat down with 63 media-buying executives to learn about advertisers’ media transparency fears....
Malaysia Tops SEA for Ad Safety & Viewability; IAB Singapore Preaches 10 Programmatic Commandments
In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and in this edition: Malaysia Tops...
Weekly Focus: Alibaba Trials Blockchain for Supply Chain Transparency
This week, the spotlight is on Alibaba Group’s plans to use blockchain to better monitor and manage supply chains, kicking off a pilot in Australia...
#sowhoknew: Are you ‘weird’ if you don’t use social media?
I shared a spoof video last week about a girl who is freaked out because her new boyfriend didn’t use any form of social media....
WPP’s revenue down by 4% in Q1 2017
WPP’s reported revenue for the first quarter is down 4.0 per cent at £3.555 billion while the reported revenue less pass-through costs down 5.1 per...
