Why Brand Safety Shouldn’t Take a Backseat to Revenue Safety
While brand safety is fundamentally important for any brand or publisher, the industry challenges they focus on are those that could have a direct and quantifiable impact on...
Tagged: web
AT&T Building Niche Streaming Network VRV as CollegeHumor Joins Lineup
AT&T and media executive Peter Chernin are doubling down on their efforts to convince the YouTube generation to pay for videos. The owners of Otter...
Demand Media Chooses Krux as Its Data Management Platform
SANTA MONICA, Calif. – Demand Media, Inc. (NYSE: DMD), a diversified internet company comprised of several media and marketplace properties, has selected Krux, the industry leading...
#sowhoknew: Living with Amazon’s Alexa
Amazon launched their new voice activated home assistant Alexa unit called Echo in the UK today and I have got my grubby mitts on one....
FindDoc awards PR mandate to The Hoffman Agency
FindDoc, Hong Kong’s comprehensive professional healthcare platform, appointed The Hoffman Agency as its Agency of Record, following a competitive multi-agency pitch. This positioning is aimed...
Fewer Silos & Better Adaptation: A Recipe to Realise the Programmatic Promise?
Following another successful ATS London event, Victoria Usher (pictured below), managing director, GingerMay PR, reflects on one of the many engaging panel discussions during the...
Pre-Roll vs Mid-Roll Video Ads; Growth of Programmatically Traded Ads
ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir, head of research and analysis,...
The rise and fall of Mode Media
With its sudden shutdown Thursday, Mode Media provided another reminder that even for a onetime web stalwart, nothing is certain in the digital world. Samir...
Pandora Changes Its Tune: Music Platform Makes Some Major Changes
Pandora is definitely facing the music. The innovative and creative music platform has decided it will give its advertising clients new options — like letting...
Watching People Eat Is Big in Korea; Now It’s Supposedly Coming to America
Twitch Interactive, the video-game streaming service Amazon acquired for almost $1 billion two years ago, hinted at what could be the next sensation in internet...
The internet hates Apple iOS 10’s new font and emojis
It’s barely been a couple of hours since Apple’s iOS 10 update came out, but the internet is already having a collective meltdown over a...
AOL Brazil Introduces First Look Guaranteed; Adsmovil Partners with Appsflyer in Brazil
In this week’s LATAM Roundup: AOL Brazil introduces First Look Guaranteed aiming to drive international markets; Appsflyer and Adsmovil partners in Brazil and integrate their solutions;...
Beeswax Receive Series A Funding; Adform Make DMP Standalone
ExchangeWire round up some of the biggest stories in the European digital advertising space. In this week’s edition: USD$11m (£8.2m) for Beeswax; Adform’s Audience Base...
Dell and EMC merger complete
Dell Technologies has completed the acquisition of EMC Corporation, creating a family of businesses that provides the infrastructure for organisations to build their digital future,...
Best of the week: An inside look at what happened with Facebook’s Trending Topics
A week ago, Facebook laid off its entire Trending Topics team, which was responsible for curating and writing short descriptions for news stories that were...
Millennials Like Promotions, Too: They Can Influence Purchase Decisions
Millennials may be a tougher crowd to work with established methods, but even this age group (people born roughly between the years 1976 and 2004)...
