FindDoc awards PR mandate to The Hoffman Agency
FindDoc, Hong Kong’s comprehensive professional healthcare platform, appointed The Hoffman Agency as its Agency of Record, following a competitive multi-agency pitch. This positioning is aimed to create PR strategy and stakeholder engagement campaigns with a signature Hoffman style of storytelling, with a goal to establish the company as a leader within the healthcare space.
Established in 2011, FindDoc addresses the need for people in Hong Kong to make well-informed choices with the platform’s vast information on healthcare providers and offers consumers the convenience to seamlessly search and make appointments with the platform’s listed medical practitioners’ on web and mobile.
“Fueled by the team’s ability in understanding our company and the mHealth industry, The Hoffman Agency’s stellar track record speaks for itself as the perfect fit with their breadth of local insights and extensive experience in creative storytelling that was pivotal in our decision to appoint them,” said Ivan Ng, FindDoc’s Founder and CEO.
The Hoffman Agency’s cross-discipline team proposes to use its strategic communication programs in delivering a customized roadmap for success encompassing media relations, thought leadership, stakeholder engagement, digital to traditional media strategies across all touch points; ultimately amplifying the FindDoc story in HongKong and beyond.
“With the addition of FindDoc a testament to our strong startup client portfolio, we look forward to writing their next chapter with our strategic thinking in elevating their visibility and reputation in Hong Kong and beyond,” said Jenny Chan, Vice President of Global Business Development at The Hoffman Agency.
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