CarTrade’s full-funnel programmatic push pays off
As the online marketplace of certified used cars in India, CarTrade helps its users buy and sell new and used vehicles. One of the company’s...
Tagged: web
comScore to develop online measurement currency in Indonesia
comScore has been selected as the online audience measurement partner in Indonesia for two years from 2016 to 2018. The appointment, supported by the Indonesian...
CtrlShift names new CEO, CFO & Malaysia Country Head
CtrlShift, a data-driven audience-focused marketing solutions company, has appointed three new appointments to its management team. Deepika Nikhilender, who joined CtrlShift earlier this year as...
Women’s Libbers
‘Women? You’re better off keeping chickens.’ Our teenage boys are talking about their girlfriends at the dinner table. But as a manager you can’t even...
Amazon’s Core Tech Value Raises Questions for Tax Regulators in U.S., Europe
Jeff Bezos’s relentless focus on user experience has helped him make Amazon the most valuable e-commerce company in the world. But regulators in Europe and...
Brazil E-commerce Shows Impact of Economic Downturn; Smartphones Penetration Doubles in Brazil
In this week’s LATAM Roundup: eMarketer’s numbers about Latin American e-commerce shows that the Brazilian market will feel an impact of its poor economic situation,...
Dos & don’ts for engaging social media audience
In this age of social media, many companies have found great success by investing in their social media presence, managed by in-house teams or communications...
Eagles vs Drones: Why Mobile Marketing is Looking Back to Go Forwards
The progress driven by technology in the past decade is truly astonishing; but it’s easy to forget that history was full of smart ideas too....
Business evolution in the digital Darwinism era
It wasn’t too long ago that the dot com boom took the global economy by storm, significantly changing the way businesses operated. Enterprises realised that...
Denny’s Facebook Live gambit: an animated talking pancake
Denny’s is coming to Facebook Live to answer the question none of us were asking: What would a pancake say if it could talk? For its...
Heineken Match-Finding Site Quenches Thirst of Soccer Fans
The rising popularity of European soccer in the U.S. is a very good thing for beer brands. Because the early match times mean more daytime...
What Will It Take To Tip The Balance To The App Opportunity?
AdExchanger | “Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is...
GE Creates World’s First ‘Connected Volcano’
Digital industrial company GE, which has been at the forefront of using new technologies to tell its story, is creating the world’s first “connected volcano”...
Power to the People: Connecting the Digital Ecosystem
People-based marketing doesn’t just need to refer to marketing within the digital ecosystem – it has the ability to drive efficiencies across all marketing channels,...
Precious ‘cargo’: How well the WSJ’s shorts story did
If you were sentient, English-speaking, and seated in front of a computer at any point in the last week, you probably noticed a debate about...
Sizmek Changes Ownership; Sonobi Drives European Expansion With New London Hub
ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: USD$122m price tag for Sizmek; Sonobi establishes London...
