AT&T Building Niche Streaming Network VRV as CollegeHumor Joins Lineup

AT&T and media executive Peter Chernin are doubling down on their efforts to convince the YouTube generation to pay for videos.

The owners of Otter Media are backing VRV, a new streaming service with videos from popular web channels Crunchyroll, Rooster Teeth and Cartoon Hangover. VRV announced Thursday it also signed CollegeHumor, Funimation and Machinima to join its programmer lineup, the final additions before the service debuts later this year.

The channels boast a combined audience in the tens of millions on YouTube, and more than a million paying subscribers on their own. By bringing them together into one place, VRV aims to build a new web media brand that can stand out in an increasingly crowded marketplace. The price for the paid service hasn’t been set.

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Via AdAge

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Lars is Google’s Head of Marketing across Singapore, Malaysia, Pakistan, Bangladesh and Sri Lanka. With nearly two decades of international experience in the Internet and media industry, his passion lies at the intersection of technology and marketing. His career spans across the globe - from Europe to the emerging markets in Asia - from early stage start-ups to large organizations, providing him with an in-depth understanding of marketing, sales and business development across cultures and industries. In his current role he is responsible for local B2B and B2C brand and product marketing across all Google and Youtube services and devices.

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