IAB creates viewability taskforce to guide Australian marketers
IAB Australia has established a viewabilty taskforce to provide guidance and education around viewability for the Australian market. The taskforce members, who come from a...
Tagged: web
Going Undercover to Bust Ad Fraud
There is much being done to mitigate the risk of fraud in the digital advertising industry. However, argues Asaf Greiner (pictured below), founder and CEO, Protected...
Native advertising – your first language in advertisement
The digital advertising industry – with its technology, format and skills – is ever changing. However, what is constant is the need to communicate effectively...
comScore launches multi-platform measurement in Vietnam
comScore, has launched its MMX Multi-Platform in Vietnam to measure unduplicated audiences across desktop computers, smartphones and tablets to account for today’s Total Digital Population....
Progress launches cloud platform DigitalFactory
Progress has launched the Progress®DigitalFactory™, a cloud-based digital transformation solution built for developers, IT administrators and marketers to collaborate on and deliver engaging customer experiences that meet...
Marketers need to put the user at the center: Appier’s CMO Caroline Hsu
Multi-device usage is on the rise in Asia with around three in 10 (31 per cent) multi-device users engaging with 4+ screens, compared to just...
A Picture Is Worth a Thousand Words: Q&A with Ed Preedy, MD Europe, GumGum
Images are taking up an increasing amount of user attention on the web, with many platforms catering to a consumer desire for ‘snackable content’. Ed...
#sowhoknew: Will your digital past come back to haunt you?
At the US Presidential debate last Sunday ‘regular guy’ Ken Bone became an overnight sensation. With his natty red cable knit sweater and earnest demeanour...
Keeping Pace with Political News: Many Say Multiple Devices Important, But TV is Still Dominant
For many, keeping up with political news in 2016 is like a second full time job. Between the Clinton Wikileaks releases and the daily barrage...
EBay Should Have Done ‘Extreme Vetting’ of Ken Bone
Ken Bone has gone from internet fame to internet shame, unfortunately for brands capitalizing on his 15 minutes. EBay, for example, made a brilliant post...
mParticle Raises Millions to Advance Multi-Screen Customer Data Platform
Ahead of the weekend, MMW learned that mParticle — a multi-screen customer data platform — has closed a Series B funding round of $17.5M led...
Dominance of native; Mobile in the Morning
ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir, head of research and analysis,...
Getting the best out of B2B technology content marketing
From GE’s Txchnologist, Adobe’s 99U, Intel’s IQ, Unbounce’s Page Fights with their focus on video content, to Australia’s MYOB End of Financial Year hub, leading...
Four implications of Snapchat’s update to its Stories page
Users that have updated the app recently will find that: The Discover channels have been demoted to the bottom of the feed. Snaps no longer...
Emerald Media invests USD 50 mn in OTT platform YuppTV
Emerald Media, a Pan-Asian platform established by global investment firm KKR for investing in the media and entertainment sector today announced that it has acquired...
Rubicon Project strengthens global leadership team
Rubicon Project has named Tom Kershaw to its global leadership team where he will serve as Chief Product & Engineering Officer, effective immediately. Mr Kershaw...
