OpenSlate Tackles TV Targeting Gaps On YouTube
AdExchanger | OpenSlate – which helps brands find engaged YouTube audiences – also wants to make it easier for buyers to understand the value of...
Tagged: tv
Beer, Diapers And The Programmatic TV Challenge
AdExchanger | “On TV And Video” is a column exploring opportunities and challenges in programmatic TV and video. Today’s column is written by Pete Doe,...
Programmatic, Cross-Screen TV Propel Revenue Growth For (Some) Video DSPs
AdExchanger | Public video platforms Tremor Video, TubeMogul and YuMe released Q4 and FY 2015 results over the last week, citing rapid uptick in their...
Tasting Table And Newsy Tap Apple’s tvOS To Reach Millennials In Leanback Mode
AdExchanger | When Apple baked tvOS into its fourth-generation set-top box, the next-gen operating system also opened the floodgates to third-party apps. It was a pivotal moment...
Honda Uses Lightweight Apps To Drive Traffic To Auto Dealers
AdExchanger | For Honda and other automotive advertisers, TV tentpole events such as the Super Bowl are their main drivers of brand awareness. But mobile has...
How To Make Programmatic TV Grow Faster? Simplify It
AdExchanger | “On TV And Video” is a column exploring opportunities and challenges in programmatic TV and video. Today’s column is written by Lorne Brown,...
Q4 Video Ad Industry Report: With Rise in Video Convergence, Marketers Leveraging TV Schedules to Plan Complementing Digital Buys
New York – Videology – a leading software provider for converged TV and video advertising – today released findings that show marketers are leveraging their TV advertising...
Forget TV: Snapchat And BuzzFeed Should Be Key Partners In Every Political Campaign
AdExchanger | “AdExchanger Politics” is a weekly column tracking developments in the 2016 political campaign cycle. Today’s column is written by Zohar Dayan, co-founder and...
Super Bowl 50: The (Fair) Price Of Impact
AdExchanger | “On TV And Video” is a column exploring opportunities and challenges in programmatic TV and video. Today’s column is written by Bryan Noguchi,...
SUPER BOWL: Brands Now Questioning How Worthwhile Super Bowl Ads Are – Thanks To Rise In Online Video
Despite 114 million people watching last year, majority watched ads exclusively online and not during half-time Since Oreo’s ‘Dunk In the Dark’ brands see online video as...
Ooyala Charts The Course For Automated Guaranteed In TV
AdExchanger | Automated guaranteed will color direct deals in TV in a big way, not just in digital, predicts Scott Braley, GM of programmatic at...
Why Data-Driven Political Marketing Is Easier For Dems
AdExchanger | All presidential campaigns must contend with factors that tilt the playing field to one party or another, such as electoral districts, state demographics...
H&R Block Spends Evenly On Digital And TV Ads, CMO Says
AdExchanger | H&R Block is targeting millennials, TV and your tax dollars. The tax preparation giant is gearing up to air three new 30-second broadcast...
Disney Falls on Analyst Rating Cut as ESPN Woes Overshadow ‘Star Wars’
Walt Disney Co. dropped as much as 3.6% after BTIG downgraded the stock to sell, saying the owner of ESPN overpaid for sports rights at...
Developer M101 Holdings in MoU to bring the cloud to its properties
M101 Holdings Sdn Bhd has signed an MoU with Alcatel-Lucent, Select-TV, Nutanix and Panduit that would help it create an integrated metropolitan hub for its...
Adobe And Videology Tackle OTT Video Sales Hurdles
AdExchanger | If you’re a large brand and you want 10 million guaranteed impressions, you’re not going to find it in episodic TV – yet....
