SUPER BOWL: Brands Now Questioning How Worthwhile Super Bowl Ads Are – Thanks To Rise In Online Video
Despite 114 million people watching last year, majority watched ads exclusively online and not during half-time Since Oreo’s ‘Dunk In the Dark’ brands see online video as a way around paying $5 million for just a 30-second slot Christoph Pleitgen, senior vice president, sales and business development, EMEA and APAC, of Wochit said: “Securing a half-time TV ad slot during
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