OpenSlate Tackles TV Targeting Gaps On YouTube

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OpenSlate – which helps brands find engaged YouTube audiences – also wants to make it easier for buyers to understand the value of YouTube inventory in TV terminology. In that spirit, OpenSlate on Thursday launched its YouTube GRP Planning Tool. A number of agencies and brands are already using it, including DigitasLBi. The GRP Planning… Continue reading »

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Lars is the owner of Copenhagen INK and is an experienced and passionate marketer with a proven track record of driving business impact through innovative commercial marketing initiatives.

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