Facebook to Buy LiveRail, the Third-Biggest Video Ad Seller
Facebook’s video ad business just got a lot bigger. Months after rolling out the first video-specific ad product on the social network, Facebook has agreed...
Tagged: technology
Let’s Not Lose Sight Of The Real Power Of Programmatic
“Marketer’s Note” is a weekly column informing marketers about the rapidly evolving, digital marketing technology ecosystem. It is written by Joanna O’Connell, Director of Research, AdExchanger...
Who’s Really Winning if CPA Programs Rule?
“Marketer’s Note” is a weekly column informing marketers about the rapidly evolving, digital marketing technology ecosystem. It is written by Joanna O’Connell, Director of Research, AdExchanger...
Publishers, Let’s Talk Programmatic CPMs
“Marketer’s Note” is a weekly column informing marketers about the rapidly evolving, digital marketing technology ecosystem. It is written by Joanna O’Connell, Director of Research, AdExchanger....
CPG Brands Lead Carefully With Programmatic Video Buys
Consumer product goods (CPG) ad spending is in flux, as shown by the public comments of marketers like Kimberly-Clark and technology shifts such as the matching...
The Fading Divide Between Data Services And Digital Agencies
Just a few years ago, brands needed to be educated around the messaging and measurement technologies available in the digital age. That imperative has since...
Thinknear Rolls Out Location Score, Highlights Accuracy Issues In Location Marketing
Location-based ad network Thinknear (a division of Telenav) on Monday unveiled its Location Score to help advertisers gauge the accuracy of location data. The Location...
Golden Gekko Partners with Oxfam Intermón To Combat Poverty
Golden Gekko University is collaborating with Oxfam Intermón, an international non-profit organization, which is determined to change the world by mobilizing the power of people...
As Deep Linking Proliferates, Standards Begin To Emerge
Deep-linking technology, which routes users to a specific page rather than a main landing page, is quickly gaining traction in the mobile app landscape. But...
Why You Need To Be At Internet Week NY 2014
It’s time to get ready for the festival that started it all. In less than one month the eighth annual Internet Week takes over New...
How to Decode the Offline/Online Match Process
“Marketer’s Note” is a weekly column informing marketers about the rapidly evolving, digital marketing technology ecosystem. It is written by Joanna O’Connell, Director of Research, AdExchanger....
Tackling money-laundering and terrorism with technology
LexisNexis is aiming its risk management practice at helping financial institutes use technology to tackle money-laundering and cut off funding to terrorist organisations. Via DNA
Weibo Shares Surge On First Day of Trading
Weibo Corp., the Chinese microblogging service owned by Sina Corp., surged 19% in its first day of trading after pricing its initial public offering at...
Epicurious Partners With inMarket to Use In-Store Tracking Beacons
Cond Nast’s 19-year-old recipe warehouse Epicurious is the latest company to join food purveyors such as McCormick in tapping tech firm inMarket’s expanding network of...
Metrics Causing Pain? Could Be A People Problem
This is the third in a series on what’s broken in the analytics space. Part one addressed data ownership, part two focused on technology and...
Disrupt: ‘Everyone’s a CIO’ these days
The DNA-TeAM Disrupt panel session on March 26 saw the CIOs and IT heads of large enterprises discuss the challenges they face and how local...
