How to Decode the Offline/Online Match Process

“Marketer’s Note” is a weekly column informing marketers about the rapidly evolving, digital marketing technology ecosystem. It is written by Joanna O’Connell, Director of Research, AdExchanger.   Digital marketers are sitting on a gold mine – their own organization’s first party data– and they are finally starting to tap into it. Chances are, millions of dollars […]
Via: AdExchanger

Copenhagen INK

Lars is the owner of Copenhagen INK and is an experienced and passionate marketer with a proven track record of driving business impact through innovative commercial marketing initiatives.

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