PubChecker’s Certification-Centric Ad Fraud Solution
This is the fourth in a series of interviews with vendors combating the problem of ad fraud. Other companies participating in this series include White...
Tagged: technology
Automated Insights Wants To Personalize Native Advertising
Ever since his company, Automated Insights, announced a partnership with the Associated Press (AP), CEO and founder Robbie Allen says it’s been a bit of...
Marketing Operations and Technology Summit
Wednesday, October 22, 2014 – Friday, October 24, 2014 Via Admonsters
Mercedes-Benz Experiments – Can Science Sell Cars!?
What do cool science tricks have to do with the Mercedes C-Class? Admittedly nothing. The real point, and why the videos below make effective advertisements,...
IDG Invests In Premium Video, Programmatic Tech
IDG, the parent company of global business media properties ranging from PCWorld to CIO, is ramping up on talent and technology for its IDG.tv and...
Expanding APAC footprint MediaMath sets up Australia operations
MediaMath, the creator of the TerminalOne Marketing Operating System for digital marketers, is opening a new office in Sydney, Australia. In addition, a number of...
ChoiceStream Raises $7.5 Million To Support Sales And Ad Tech Build-Out
ChoiceStream, which began as a product recommendation engine before three years ago shifting to programmatic ad tech, has raised $7.5 billion in Series B financing...
Many Asian banks still hesitant on IT transformation
Despite understanding the benefits that they can reap by upgrading their technology infrastructure, many local banks in Asia are still hesitant to embark on an...
Apple, IBM Strike Deal to Go After Mobile Enterprise Market
Apple and IBM, once foes in the personal-computer market, announced on Tuesday that they are working together on the next wave of technology for mobile...
Garbage In, Garbage Out: Why Smart Trafficking Matters So Much
“Marketer’s Note” is a weekly column informing marketers about the rapidly evolving, digital marketing technology ecosystem. It is written by Joanna O’Connell, Director of Research, AdExchanger...
Gamification a promising and untapped market: MDeC
MDeC believes that gamification is a potentially disruptive technology that can help companies transform themselves, and is urging Malaysian ICT companies to explore this relatively...
Yahoo Gets Video Distribution With Rayv; Is A Video Ad Platform Next?
Yahoo finally has its video distribution platform. Following flirtations with Hulu, Dailymotion and NDN, the company pulled the trigger Friday on Rayv, an Israeli company...
Banks may go extinct if they don’t change: SAP
Window to leapfrog other competitors in technology is closing Via DNA
Time To Grow
“Marketer’s Note” is a regular column informing marketers about the rapidly evolving, digital marketing technology ecosystem. It is written by Joanna O’Connell, Director of Research, AdExchanger Research....
ICT industry faces multipronged challenges: Pikom
The Malaysian information and communications technology (ICT) industry may be hampered from growing further as it continues to be plagued by some complex and vital...
ATS Singapore Now SOLD OUT!
ATS Singapore is now sold out. We have close to 500 attendees attending our event on Monday, July 07. This is our biggest event yet...
