As Metrics Fragment, Data Ownership Issue Gains New Urgency
This is the first in a series on what’s broken in the analytics space. Part one deals with data ownership, part two will address technology...
Tagged: technology
Disney Bets $1 Billion on Technology to Track Them…
Disney Bets $1 Billion on Technology to Track Theme-Park Visitors buff.ly/PiB0n0
Julian Assange at SXSW: ‘People Are Products Sold to Advertisers’
WikiLeaks founder Julian Assange took the stage at SXSW Interactive on Saturday — via Skype, at least, where his name showed up as “Bruce Willis”...
Comcast Buying Freewheel; About Facebook Ads
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Video Acquisition Over the weekend, Ryan Lawler said in TechCrunch that, according to his...
Mobile Marketing Will Have 6 Billion New Targets This Year
Mobile marketers will have a whole lot of new bulls-eyes to target this year. According to the latest report from IHS Technology, the global market...
MomentFeed CEO: Why Google, Microsoft Are Looking To ‘Local’
Location-based marketing technology company MomentFeed is betting big on the hyper-local search and marketing movement. Founded in 2010, the Facebook Preferred Marketing Developer (PMD) company...
Microsoft’s First National Ad During the Super Bowl Is a Tear-Jerker
Microsoft’s first national ad in the Super Bowl is a tear-jerker starring former NFL player Steve Gleason, now battling Lou Gehrig’s disease. Mr. Gleason played...
iQ media Announces Relocation of Headquarters to Conshohocken, PA
CONSHOHOCKEN, Pa. – iQ media, leading the transformation of media monitoring to media intelligence and content marketing, announced today that it will be relocating its...
Target’s Jokinen Joins Adconion To Cultivate Data-Informed Retail Decisions
Nathan Jokinen, once the manager of new business development and digital vendor marketing at Target, was introduced last Wednesday as the VP of strategic development...
Wearable Tech Theater of the Absurd: Cadbury Jacket Lights Up When You Eat Chocolate
Cadbury has created an interactive jacket that responds and lights up as the wearer eats chocolate as part of its ongoing “Joyville” themed campaign. London...
Digimarc’s New Barcode Lets Mobile Users Scan Objects
Would you rather scan a QR code or scan the whole item to receive additional information? Digital watermarking company Digimarc is betting that consumers are...
FunMobility: 2014 Will Change Mobile Marketing Forever
In 2013, consumers were still adopting mobile technology faster that marketers were. Today, millions of smartphone owners use their devices for an average of 2...
The Unraveling Ad Server Relationship
“Marketer’s Note” is a weekly column informing marketers about the rapidly evolving, digital marketing technology ecosystem. It is written by Joanna O’Connell, Director of Research, AdExchanger....
OneScreen’s ‘Questionable’ Traffic; Valassis Acquired
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Video Fraud Adweek’s Mike Shields continues his coverage of fraud issues in online video...
Programmatic Is Table Stakes
“Marketer’s Note” is a weekly column informing marketers about the rapidly evolving, digital marketing technology ecosystem. It is written by Joanna O’Connell, Director of Research, AdExchanger....
A Segue From The Supply Chain: SAP’s Digital Marketing M.O.
As enterprise technology companies race to make their respective suites the digital marketer’s platform of choice, building or acquiring to fill product portfolio holes becomes...
