Metrics Causing Pain? Could Be A People Problem

This is the third in a series on what’s broken in the analytics space. Part one addressed data ownership, part two focused on technology and this story is about people and processes. Part two of this series looked at startups that are trying to unify disparate marketing metrics, but technology can only go so far in solving […]
Via: AdExchanger

Copenhagen INK

Lars is the owner of Copenhagen INK and is an experienced and passionate marketer with a proven track record of driving business impact through innovative commercial marketing initiatives.

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