‘Real Time’: A Misnomer In Display Advertising
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by...
Tagged: targeting
The Guardian Preps Mobile App Relaunch, Brings Programmatic To Its Core
The Guardian is preparing to relaunch its mobile app offering to help advertisers access its most engaged readers, as it also continues to place programmatic...
Acxiom To Buy LiveRamp For $310M
Data management firm Acxiom will acquire LiveRamp, provider of a data onboarding software used by many in the advertising industry to match offline data to digital audiences for...
Emerging Content Marketing Tool Stacks Will Emulate, Link To Paid Ad Stacks
Research from Altimeter Group released Tuesday predicted that content marketing tools will begin to consolidate and eventually merge with marketing tech solutions. “The major vendors—Adobe,...
The winners and losers of the Publicis-Omnicom deal aftermath
Plans to create the biggest agency in history have fallen apart. Here are the winners and losers of the Publicis-Omnicom deal that was never meant...
How Data Can Be Used For More Than Just Audience Targeting
Delphine Fabre-Hernoux, Amnet, senior director, audience insight, argues that people who say ‘data doesn’t work’ are wrong, and how using the correct methodology data can...
MediaMath Acquires Another Piece Of Its Cross-Device Puzzle: Tactads
There are two general methods for targeting consumers as they flit across desktops and devices: match various online log-ins and/or make educated guesses about an...
AOL Platforms’ Adap.tv beefs up senior team in SE Asia
Adap.tv, a division of AOL Platforms, has appointed two senior hands in its Singapore office to bolster its Southeast Asia presence. Arjan Bolhius and Tom...
Targeting The Individual: Political Orgs That Use Advanced Advertising Techniques
The rules of marketing have changed drastically for organizations that traditionally relied heavily on the big broadcast buy. Consider political campaigns, which are placing a...
There’s a push to make photoshopped models in ads illegal
In 2011, British member of parliament Jo Swinson ordered Lancôme to take down London billboard ads featuring Photoshopped images of famous women — Julia Roberts...
Epicurious Partners With inMarket to Use In-Store Tracking Beacons
Cond Nast’s 19-year-old recipe warehouse Epicurious is the latest company to join food purveyors such as McCormick in tapping tech firm inMarket’s expanding network of...
How Three Targeting Tools Can Drive Mobile RTB Adoption
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by...
Netseer CEO Talks Contextual Ad Targeting Trends, New Viewability Tool
Ad-targeting company Netseer is one of the pioneers in contextual ad targeting, but as advertisers changed their focus from placements to audiences, the 8-year-old company...
IPG Mediabrands AU partners with specialists for programmatic in OOH
Australia’s out-of-home (OOH) advertising industry is about to experience its first brush with programmatic buying in an Australian media-first created by a small consortium of...
How USA Today reinvents for the digital world
USA Today is in the midst of rethinking what it’s all about. Gone is the mindset of being a national newspaper; in is the goal...
Zoom Out: Go Beyond Hyper-Local
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by...
