by Copenhagen INK ·
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Lauren Moores, vice president of analytics at Dstillery. We’ve all heard the hype about hyperlocal marketing. This kind of mobile targeting allows brands to reach consumers on mobile devices and […]
Via: AdExchanger
Tags: analyticscommunitydigitaldigital campaigngointeractioninteractivemediamedia buymedia mixmedia planmediabrandsmobilemobile applicationmobile gamingmobile searchonlineonline advertisingonline videotargeting
Copenhagen INK
Lars is the owner of Copenhagen INK and is an experienced and passionate marketer with a proven track record of driving business impact through innovative commercial marketing initiatives.
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