Skullcandy Eyes Advanced Targeting, Device-Based Experiences To Boost Sales
Skullcandy knows that getting consumers to buy multiple designer headphones and earbuds can be a tough sell. After issuing an initial public stock offering at...
Tagged: targeting
Google Tests Desktop-to-Mobile Retargeting With Brand Data
Google is pitching advertisers on a new kind of ad targeting that aims to improve on the ubiquitous tracking cookie. The technology allows advertisers to...
Airbnb comes to the rescue of those with #SXSWproblems
Digiday’s coverage of SXSW, which runs March 7-14 in Austin, Tex., is sponsored by Dstillery, the pioneer in audience targeting for brands. Airbnb has turned...
ChoiceStream CEO Discusses Pivot Decision And Its Embrace Of Programmatic Ads
One of the key strengths of a business is knowing when to pivot. For demand-side audience-targeting platform ChoiceStream, that involved switching from product recommendation software...
Advertisers Ramp Up Performance-Based Mobile Advertising
Just in time for Mobile World Congress this week in Barcelona, Spain, the mobile advertising experts at MassiveImpact have published a new report that highlights...
Microsoft Injects More Transparency Into Ad Exchange, Stops Short Of Including Audience Targeting
Microsoft is providing more transparency into the inventory on the Microsoft Advertising Exchange. The inventory on the Exchange was previously sold in a “blind” manner...
P&G Shifts More Ad Spend To Addressable Digital Channels
The world’s biggest advertiser wants more targeting. According to comments made Friday by Chief Financial Officer Jon Moeller, Procter & Gamble (P&G) has seized the...
Umbel Aims Publisher Data Services At Offline Media, Events
As publishers have become more comfortable with the idea of programmatic direct for their online sales, sell-side-focused analytics provider Umbel is trying to get sellers...
Simulmedia Extended Partnership Is A Bet On Consumer Purchase Data Over Demos
An expanded partnership between Simulmedia and set-top box data company Fourth Wall is part of a larger effort to replace traditional demographic targeting as the...
Why Wasting Impressions Is Good For Performance
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by...
Local Yokel Media Expands Hyperlocal Targeting Capabilities
Adds mobile, behavioral and demographic profiling, social, geo-targeting and retargeting to hyperlocal content targeting platform Stamford, CT – Local Yokel Media, the web’s first nationwide...
2014 Marketing Imperative: Leveraging Cross-Screen Social and Location Data
On Tuesday, the folks at UberMedia – based just blocks away from the final chapter of the college football BCS Bowl game in Pasadena, CA...
YP Boosts Location-Based Ad Capabilities With Sense Networks Buy
Online business directory company YP announced Monday its acquisition of mobile ad firm Sense Networks for an undisclosed sum. Sense Networks offers location and behavioral-based...
Paying Rapt Attention To Online Video’s True Power
Most of the advancements that have fueled online video’s recent growth over the last few years tend to revolve around the technical aspects of targeting...
PlaceIQ Partners With TRUSTe to Enhance Existing Consumer Privacy Protection
Integrates TRUSTed Ads Into Patented Audience Insights Technology NEW YORK, NY – PlaceIQ, the company building more accurate audiences with location, time and real-world behavior,...
‘The ad industry will see a massive acceleration towards programmatic buying in 2014′, Alex Kuhnel, PulsePoint, MD Europe
The ad industry will see a massive acceleration towards programmatic buying and content marketing in 2014. Alex Kuhnel, PulsePoint, MD Europe, gives ExchangeWire a peek...
