AOL Platforms’ Adap.tv beefs up senior team in SE Asia

Adap.tv, a division of AOL Platforms, has appointed two senior hands in its Singapore office to bolster its Southeast Asia presence. Arjan Bolhius and Tom Weaving have both followed Alex Khan, Adap.tv’s Managing Director for Southeast Asia, from Catcha Digital Asia. With knowledge of video advertising, the duo brings decades of experience building digital businesses across global markets.

Arjan Bolhuis, Adap.tv

Arjan Bolhuis, Adap.tv

Mr Bolhius joins the company as Technical Manager, and said that he was attracted to the company because of its market leading technologies and its vision as part of AOL Platforms’ ONE by AOL initiative. He said, “We’re unifying delivery technologies and overlaying them with rich data sets to provide precise targeting and behavioural insights that bring benefits to advertising buyers and sellers alike. It’s a compelling offering.”

Tom Weaving, Adap.tv

Tom Weaving, Adap.tv

Mr Weaving is Adap.tv’s new Regional Sales Account Manager and said that he joined the company because it is a driving force behind the evolution of video advertising. “This space is changing rapidly, and there are very few companies truly at the forefront of that shift. Adap.tv is clearly a leader, so it was an easy career decision to make,” he stated.

Only five months into the opening of Adap.tv’s Southeast Asia offices, Mr Khan has fast tracked the company’s presence in the region, and 10 new customers have already signed on to use Adap.tv’s Marketplace and platform technologies.

“Having worked with both Arjan and Tom, I know that we have brought in additional important expertise that will bring greater success to our growing customer base in the market. Southeast Asia is one of the fastest growing video ad markets in the world, and we are excited to continue educating buyers and sellers of the benefits of data-driven automation,” said Mr Khan.

Via Digital Market Asia

Copenhagen INK

Lars is Google’s Head of Marketing across Singapore, Malaysia, Pakistan, Bangladesh and Sri Lanka. With nearly two decades of international experience in the Internet and media industry, his passion lies at the intersection of technology and marketing. His career spans across the globe - from Europe to the emerging markets in Asia - from early stage start-ups to large organizations, providing him with an in-depth understanding of marketing, sales and business development across cultures and industries. In his current role he is responsible for local B2B and B2C brand and product marketing across all Google and Youtube services and devices.

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