by Copenhagen INK ·
Data management firm Acxiom will acquire LiveRamp, provider of a data onboarding software used by many in the advertising industry to match offline data to digital audiences for ad targeting and measurement. The deal is worth $310 million and is expected to close mid-summer, the companies said. Taking up with Acxiom will let LiveRamp scale its product and expand […]
Via: AdExchanger
Tags: acxiomadad combinationad mediaad networkadvertisingdigitaldigital advertisingdigital campaigndigital marketinginteractioninteractivemeasurementonlineonline advertisingonline marketing news asiaonline videotargeting
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Lars is the owner of Copenhagen INK and is an experienced and passionate marketer with a proven track record of driving business impact through innovative commercial marketing initiatives.
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