How Publishers Can Fight Fraud
Many publishers don’t know – or don’t want to know – what kind of fraud occurs on their sites. But it’s a reaction not dissimilar...
Tagged: study
The Programmatic Pathway: Looking to the Past to Predict the Future
Programmatic is transitioning from the latest buzzword to becoming a dominant force in mainstream media buying, but to successfully move forward the industry must first...
Cloud association study lifts the veil on Asia’s SMEs
If Asia is going to power the next wave of global development and that charge is being led by SMEs, what is the face of...
Millenials’ Engagement with Native Ads Highlights Preference for Non-Intrusive Advertising
According to a new study, six out of ten UK adults aged 18-33 will visit online content that appeals to them even if it is...
SXSW 2015: What’s Topped Twitter Out of Texas So Far?
With most of SXSW 2015 now in the rear view mirror (but don’t worry, there’s still much, much more to come), it’s at least now...
Experience trumps privacy for consumers in China: Study
Consumers in China are showing greater openness towards brands using personal information collected online to tailor services and help them get more done. The research,...
Facebook users in Indonesia have highest mobile usage rate worldwide
Nearly 63 million people in Indonesia will access Facebook via a mobile phone at least once per month this year, according to eMarketer. This number...
‘DMP Investment Should be Strategic, Not a Knee-Jerk Reaction’
With a third of marketers planning to increase investment in DMPs in 2015, Zuzanna Gierlinska, director, strategic agencies & accounts, Oracle Marketing Cloud, EMEA, calls...
Marketers, get ready for your promotion
We are on the edge of a golden age for marketing. Those employed in the profession are likely to have more influence than ever before...
Indian marketers assign 15% ad spend to social media: E&Y
Social media is emerging as an integral component in brands’ marketing strategy in India. An Ernst &Young study, ‘Social Media Marketing India Trends’, has further reiterated the sentiment...
IAB Display Rising Stars Outperform Traditional Display Ads across Key Brand Effectiveness Metrics, According to in-Depth Research Study from IAB & C3Research
Rising Stars Prompt 30% Greater Brand Lift & Generate Three Times the Ad Recall Over Legacy IAB Universal Ad Package Formats PHOENIX – The Interactive...
Mondelēz leverages FB partnership to expand business in growth markets
Mondelēz has released results from the first stage in its Growth Markets Accelerator Programme, a joint initiative between Mondelēz, Carat and Facebook allowing brands to...
Getting pragmatic about programmatic
Southeast Asia is a digitally savvy region, quick on the uptake of new technology, highly mobile and with an insatiable appetite for video. According to...
Ecommerce in ASEAN 6 to grow 25% annually
The online retail market in the ASEAN 6 counries –Indonesia, Malaysia, Philippines, Singapore, Thailand and Vietnam have the potential to grow 25 per cent annually...
#mavericksindigital: As content, real-time drive Google search
This week it was announced that Twitter and Google struck a deal that now lets Google to start allowing tweets to show up in its...
Focused on customer experience, APAC marketers dial up mobile-first strategies
As companies decisively move to make exceptional customer experience (CX) a point of differentiation for their brand, a study by Econsultancy in partnership with Adobe...
