FB’s revised algorithm forces brands to rethink roles of key social platforms
It’s been long drawn out, but it’s finally happened: Facebook organic reach is no longer effective in isolation. This has ramifications for how brands choose...
Tagged: study
What’s on the mind of top brands right now
It’s marketer-palooza at the Association of National Advertisers’ ANA Brand Conference in Dana Point, California, with brands and agencies (and of course, vendors) coming together...
Mobile Commerce Fraud Jumps 70%
As mobile becomes an increasingly popular channel for purchasing all sorts of goods and services, unfortunately mobile fraud is also rapidly rising. In 2014, the...
What’s Hampering Corporate Efforts to be Data-Driven?
MMW was briefed Thursday by the team at Teradata on its fascinating new global study. The big data analytics and marketing applications company finds what...
ExchangeWire European Weekly Round-Up
ExchangeWire rounds-up some of the biggest stories in the European ad tech scene, and in this week’s edition: Asda preps ad exchange launch; Shazam rated...
Why do people abandon online bookings?
Around 81 per cent of people abandon their online booking part-way through the process, even as travel brands spend billions of dollars annually to drive...
What Does the Future Hold for ATDs?
The rise of adtech has resulted in massive disruption of long-held dynamics within the advertising sector, not least because of debates around transparency, and its...
ExchangeWire Weekly European Round-Up
ExchangeWire rounds up some of the hottest stories in the European ad tech scene, and in this week’s edition: The inevitable collision of adtech and...
Tablet users to surpass 1 billion worldwide in 2015
More than one billion people worldwide will use a tablet in 2015 representing nearly 15 per cent of the global population and more than double...
ExchangeWire Asia-Pacific Weekly Round-Up
In this weekly segment, ExchangeWire sums up the key industry updates on ad tech from around the region – and in this week’s edition: data-driven...
Lack Of Data Still A Challenge In APAC
Programmatic has been gaining steam in the Asia-Pacific region, but the industry still lacks awareness and understanding, according to a new study from Singapore-based mediaQuark....
Does social engagement convert to site visits?
Social media has been a buzzword for a long time. But what impact does it really have? SocialBakers conducted a study that showed that social...
Reaching the right campaign audience
As the number of viewing platforms proliferate and the current state of audience fragmentation, it is important for advertisers to measure their reach with their...
What clicks for brands’ mobile apps in India?
Do you keep logging on to Goggle Play store or Apple’s App store for checking newly launched gaming apps and does similar behaviour work for...
Fraud Vendors Share Impressions On The White Ops/ANA Bot Study
2014 was the year advertisers collectively asked the question, “How much?” As in, viewability aside, how much ad fraud is actually out there? Some of...
Affle’s Anuj Kumar on why mobile is important for brands
Affle, a digital services company based out of Singapore has been in the market for over eight year now. Its key businesses revolve around mobile...
