Device-enabled kids assert influence in the household
Kids in Southeast Asia have greater online access through mobile and tablet devices than ever before, but television remains the most popular media, a fact...
Tagged: study
Indian ecomm player Myntra to transition to app-only from May 15
Following the buzz around ecommerce players taking the app-only route, Myntra has transformed to an app-only platform, marking the end of desktop and browser based...
How is Salesforce acquisition going to pan out for Microsoft?
While a Salesforce acquisition by Microsoft remains purely speculation at this point, it does raise the tantalizing possibility that Microsoft could rapidly boost its street...
How do we stop customers going dark?
It seems that marketers have been talking about 1-to-1 marketing for ever. But lots of talk doesn’t necessarily mean lots of action, and there’s little...
Ad Tech Reports to Wall Street; Weve Subsumed by O2
In this week’s ExchangeWire Weekly European Roundup: Rocket Fuel reveals revenue update post clear-out; Criteo & Rubicon post strong growth; Weve subsumed by O2 amongst...
Android overtakes iOS in mobile ad revenues: Opera Mediaworks
Mobile advertising data from first quarter (Jan-Mar) of 2015 shows Android not just leading in traffic, but now revenue, holding a 45.8 per cent share...
Hyper-personalised TV: the future of entertainment
Consumers are considering changing their primary TV service to an a la carte model to avoid paying for bundles which include channels they don’t watch....
The Case For Big Brands Taking Ad Tech In-House
Camilla McInnes, founder and director of Cameron McInnes Ltd, reflects on why more big brands are seeking out ad tech experts to join their ranks,...
50 Percent of Fortune 500 Sites Not Ready for Google’s Mobile-Maximizing Moves
It makes sense if the bakery or shoe repair shop down the street isn’t ready for Google’s recent mobile algorithm changes. But businesses in the...
Professionals in Singapore, Indonesia the most vocal at work: LinkedIn
Compared with their peers in Malaysia – where 64% of those surveyed said they are ‘yes employees’ – Singaporean professionals are more vocal but trail...
On Earth Day, every brand is green
If you didn’t know it before you signed onto Twitter this morning, you certainly know it now: today is Earth Day. Tweets and Facebook posts...
ATS Paris preview: A Snapshot of 2015
Ahead of his ATS Paris keynote, Emmanuel Crego, ONE by AOL: video, business director, France, gives his take on some of the key market developments...
Case Study Shows Skyhigh ROI with No Cure No Pay SEO
Getting an ROI higher than 1000 % is the reality for a Copenhagen based real estate agent relying on search engine optimization only. An interesting...
All eyes on mobile
Take a look around when you’re walking down the street, and I’ll be surprised if you don’t find just about everyone checking their phone. Many probably...
What’s Missing in Programmatic Mobile?
Mobile advertising, and the application of programmatic media-buying technologies on the channel, is one of the key challenges facing the contemporary marketer. A week ahead...
5 charts that show just how out of touch brands are with customers
Brands like to talk about how well they know what their consumers want. But the truth is, they’re barely scratching the surface. That’s the big takeaway...
