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IAB Display Rising Stars Outperform Traditional Display Ads across Key Brand Effectiveness Metrics, According to in-Depth Research Study from IAB & C3Research

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Rising Stars Prompt 30% Greater Brand Lift & Generate Three Times the Ad Recall Over Legacy IAB Universal Ad Package Formats PHOENIX – The Interactive Advertising Bureau (IAB) and C3Research released “Rising Stars Ads and Brand Equity,” a new research study that demonstrates that Display Rising Stars ads, introduced by the IAB in 2011 as …
Via Ad Operations Online

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Copenhagen INK

Lars is the owner of Copenhagen INK and is an experienced and passionate marketer with a proven track record of driving business impact through innovative commercial marketing initiatives.

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