App Annie Wants To Help Developers Really Get To Know Their Users
App developers are engaged in an eternal struggle to acquire users, keep them, and understand what the heck they’re doing. But it’s the “who” and the...
Tagged: publishers
DEAL IDs: The Good, the Bad and the Alternative…
Despite Deal ID’s elevation to buzzword status in recent months, it’s pretty clear there is some confusion over what it actually is, why it should...
AOL Buys Vidible; Vox Raises $46.5M
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. AOL’s Video Spree AOL is growing its video empire and on Monday snapped up...
Case Study: How Accurate Location Data Increases Campaign Performance
Location and advertising go hand in hand. Location-based data means better targeting for brands, more relevant content for consumers, and optimized eCPMs for publishers….when it’s...
IAB Releases OpenDirect 1.0 for Public Comment of Specification That Provides Publishers Greater Control in Packaging, Buying and Selling Premium Inventory Through Programmatic
AOL, Microsoft, Yahoo & Yieldex Created Initial OpenDirect Technical Specification for Programmatic Premium Sales, Providing Spec to IAB for Wider Industry Adoption NEW YORK –...
AppNexus To Guarantee ‘Fraud-Free’ Traffic
AppNexus today (5 November) announced a tie-up with a host of third parties, including WPP’s Xaxis, DoubleVerify, Integral AdScience, to agree a common currency on...
Affle appoints Amit Sharma as MD for Affle AppStudioz
A mobile apps and ads as a service (MAAS) company, Affle, announced the appointment of Amit Sharma as the Managing Director of Affle Appstudioz, its...
Can Facebook Overtake Google And Fix Cross-Channel Marketing?
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by...
Publishers Need To Help Brands Move Beyond The CTR
“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Ephraim Bander, president and...
How Brands Should React to Gamergate: Don’t
Here is the most crucial thing a marketer needs to know about so-called Gamergate. “You cannot win. This is a lose-lose situation.” That’s according to...
Digital Publishers Push Custom Advertising Ahead Of Display
Publishers looking for new digital dollars have homed in on native and custom advertising packages. These initiatives, more than programmatic, served as the focus for...
As Programmatic Video Evolves, Publishers Are Just Getting Started
“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Jeremy Ostermiller, founder and...
Plugging The Facebook Leak; AOL Canada Automates Inventory
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Pubs Plug Facebook Leaks Publishers and retailers are quietly rejecting the Facebook code that...
Connected TV Players Turn On The Programmatic Pipes
Linear TV may not exactly “lean in” to programmatic (yet), but the connected device constituency is proving programmatic TV is more than just futurespeak. In...
Should Publishers Choose Mobile Apps Or Mobile Web?
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by...
‘The Only Way To Combat Ad Fraud Is With Real-Time Transparency’
Scott Meyer, Ghostery, CEO, discusses details of a recent joint study it conducted with IPONWEB discovering that up to 40% of ads delivered in May...
