Copenhagen INK

Case Study: How Accurate Location Data Increases Campaign Performance

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Location and advertising go hand in hand. Location-based data means better targeting for brands, more relevant content for consumers, and optimized eCPMs for publishers….when it’s accurate. But bad data can tarnish the otherwise perfect relationship between advertising and location, and cause advertisers to lose trust in the value of delivering IP-based location for optimal campaign …
Via Ad Operations Online

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Copenhagen INK

Lars is the owner of Copenhagen INK and is an experienced and passionate marketer with a proven track record of driving business impact through innovative commercial marketing initiatives.

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