ATS London 2014: Increased Transparency Required
This morning saw the opening of ATS London 2014 where increased transparency was universally identified as a key requirement if programmatic advertising is to become...
Tagged: publishers
How The Huffington Post Does Native
Few publishers can match the scale and reach of The Huffington Post’s 86 million monthly global uniques. The AOL-owned property also has a highly international...
Vserv appoints Pranab Punj to spearhead global marketing
Vserv has named Pranab Punj the Associate Vice President, Global Marketing. A veteran in the digital sector, Mr Punj strategically complements Vserv’s growth plans and...
Beware Of Publishers’ Walled Gardens
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is by John...
How To Build A Programmatic Sales Team
“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Brian Mikalis, senior vice...
‘Tough Season 2′: Lenovo, the Onion defend a fantasy football crown
Lenovo is out to defend its championship title and it’s tapped Onion Labs to lead the charge upfield. The PC brand has teamed up with...
Everyone Has A Monetization Platform For Publishers
Receive The Sell Sider in your inbox twice a week by signing up for the email here, and selecting The Publisher Newsletter. “The Sell Sider”...
OpenX Plays A Game Of Inches For SSP Supremacy
Supply-side platforms (SSPs) such as OpenX, Rubicon Project and PubMatic are under heavy pressure to increase value for publishers who pay a premium to use...
Programmatic Consultancies Help Publishers Play Catch-Up
Just because there’s a push to adapt programmatic strategies doesn’t mean everyone is equipped to handle them. Publishers, in particular, have lagged behind advertisers in...
Confirmed: Switch Buys Unanimis
ExchangeWire can confirm that UK-based ad trading platform Switch has bought ad sales house Unanimis for a publicly undisclosed fee in a deal that was...
Yahoo To Buy Flurry, Gaining Foothold In Booming App Tracking Market
Just a week after Yahoo’s Q2 earnings call, in which CEO Marissa Mayer said she was looking to position Yahoo as a “mobile-first company,” the...
How top UK publishers label content recommendation ads
As the debate rages over the ethics of native advertising on both sides of the Atlantic, regulators in the U.K. have added more fuel to...
Facebook to Buy LiveRail, the Third-Biggest Video Ad Seller
Facebook’s video ad business just got a lot bigger. Months after rolling out the first video-specific ad product on the social network, Facebook has agreed...
How The Weather Channel hunts for innovation
The Weather Channel has found an unlikely new application for its weather data — fitness. OutSider, the company’s new “biometeorological” app, lets runners measure and track how...
Another Firm Exits Free Ad Serving
Free ad-serving might be bad business for all but the biggest players in ad tech. AdZerk, an ad selling platform for publishers, sent a notice...
GE’s deep dive into online news publishing
After a very entertaining stunt with Jimmy Fallon, GE, an early adopter of content marketing, has been putting a focus on hard news of late....
