NEW YORK – Polar (polar.me), maker of the powerful native advertising platform MediaVoice, has experienced staggering global adoption and growth in the past 12 months....
“The Sell Sider” is a column written for the sell side of the digital media community. Today’s column is written by Lorne Brown, CEO at...
Millennial Media Reports on Developer and Publisher Goals in ‘State of the Apps’ Report BALTIMORE – Millennial Media, the leading independent mobile ad marketplace, is...
London, UK – Sizmek (NASDAQ: SZMK), a leading open ad management company for advertisers, agencies and publishers worldwide, today announced that it has been awarded...
Jake Piasecki Joins as CRO of Media Solutions; Chris Kiriakatis Joins Agency Development Team NEW YORK – Tremor Video, Inc. (NYSE:TRMR), an advertising technology company...
Native app or mobile web? The debate continues – but the answer isn’t necessarily black-and-white. “Big branded publishers need an app – but they also need...
Most would argue that Yahoo’s de facto policy on the Right Media Exchange had been “do not resuscitate” for quite some time – but now...
As the number of viewing platforms proliferate and the current state of audience fragmentation, it is important for advertisers to measure their reach with their...
As focus on programmatic media buying grows, marketers are looking to come up with a winning formula for advertising success. While there are many factors...
LoopMe is the largest mobile video DSP and Ad Network, reaching over 1 billion consumers world-wideLoopMe’s full-screen video and rich media ad formats deliver more...
If banner advertising has peaked, native advertising is still on its way up. Proponents of native cite better consumer engagement and higher rates for publishers....
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by...
“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Eva Smith, vice president...
There’s a reason most publishers turn to partners like Outbrain or Taboola for content recommendation: simplicity. But conservative news publisher Newsmax Media saw the benefits...
Digital marketing / Digital Marketing News / Interactive marketing / News
by Copenhagen INK · Published 11/12/2014
Facebook keeps coming up with ways to reduce the amount of bloat in people’s news feeds. But while recent efforts have angered those putting out...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. AdBlock Battle Two French publishers, GESTE and the French IAB, are considering suing Eyeo...
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