Copenhagen INK

Publishers Need To Help Brands Move Beyond The CTR

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“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Ephraim Bander, president and chief revenue officer at Sticky. For brand advertisers, clicks don’t count. But not all brand marketers are ready to accept that reality. Clickthrough rate (CTR) is among the worst measures […]
Via: AdExchanger

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Lars is the owner of Copenhagen INK and is an experienced and passionate marketer with a proven track record of driving business impact through innovative commercial marketing initiatives.

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