Digital immortality: How to create an eternal copy of yourself
The singularity will arrive when the digital world becomes larger and more important than the physical world, and it’s already getting there, writes Serguei Beloussov....
Tagged: online marketing news asia
Comic: 2016 Decisions
AdExchanger | A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem… AdExchanger: Origins AdExchanger: Crisis In Ad City (Part I) AdExchanger: Crisis...
Digital transformation initiatives = greater risks
The ongoing digital transformation initiatives in many organisations may bring many benefits but are also exposing them to greater risks, according to Darktrace. Via DNA
OpenX Co-Founder and CRO Jason Fairchild Appointed Co-Chair of IAB Programmatic Council
LOS ANGELES & NEW YORK – OpenX, a leader in creating programmatic advertising marketplaces, announced that the IAB has appointed Jason Fairchild, Co-Founder and CRO...
The Washington Post Wants App Readers to Try, Then Buy
In recent months, The Washington Post has proven to be a traffic powerhouse, even overtaking The New York Times in unique visitors for October and...
Genesis Media Announces Content Channels Setting a New Standard for the Precision of Video Viewability Targeting
Genesis Media Now Offers Page Level Targeting Data Further Solidifying it as the Most Viewable In-Market Solution; Channels Include Auto, Health, Travel, Lifestyle & More...
Deals By The Dozen: Recapping The Hot Year In Publisher M&A
AdExchanger | With attention shifting to online, investors have realized that dollars are moving there too, making 2015 a hot year for digital publishers looking...
We Need To Close The Chasm Between Brand Goals And Publisher Metrics
AdExchanger | “Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is...
Comic: Sell-Side Santas
AdExchanger | A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem… AdExchanger: Origins AdExchanger: Crisis In Ad City (Part I) AdExchanger: Crisis...
Physical game pays off for FashionValet
Having gone ‘physical’ in July, FashionValet finds that 10% of its online customers prefer to collect their items from its physical store. Via DNA
Fight Against Malvertising Drives Business, But Winning Is Tough
AdExchanger | Malvertising – or malicious online ads that spread code to commit ad fraud or access a user’s data – might not induce the...
The Consumer POV On Cross-Device Tracking: ‘No, Thanks’
AdExchanger | When it comes to cross-device, consumers and ad tech vendors speak very different languages. Consumers use words like “non-court ordered surveillance” and “insidious...
YuMe’s Enhanced Multi-Screen Video Monetization Platform Allows Multi-Channel Selling Capabilities for Publisher Inventory
Offering Enables Publisher Monetization through Private Marketplace, Open Auction and Direct Channels; Provides Audience Insights and Traffic Quality Monitoring REDWOOD CITY, Calif.: YuMe, Inc., (NYSE:...
Disney Falls on Analyst Rating Cut as ESPN Woes Overshadow ‘Star Wars’
Walt Disney Co. dropped as much as 3.6% after BTIG downgraded the stock to sell, saying the owner of ESPN overpaid for sports rights at...
GroupM Acquires The Exchange Lab To Combat Digital Buying Fragmentation
AdExchanger | GroupM’s purchase of The Exchange Lab, a provider of marketing services and technology that connects multiple DSPs, comes at a time when agencies...
Adblock Plus Releases Updated Criteria for Acceptable Ads Program; Transparency on Pricing
Updates to Acceptable Ads program and more pricing information helps Adblock Plus prepare for 2016 handoff to independent committee Adblock Plus, the #1 most popular...
