GroupM Acquires The Exchange Lab To Combat Digital Buying Fragmentation
AdExchanger |
GroupM’s purchase of The Exchange Lab, a provider of marketing services and technology that connects multiple DSPs, comes at a time when agencies must tackle digital media fragmentation. While GroupM – WPP’s media-buying umbrella – faces walled gardens and siloed platforms, the Exchange Lab has a tool called Proteus, designed to provide a single interface… Continue reading »
The post GroupM Acquires The Exchange Lab To Combat Digital Buying Fragmentation appeared first on AdExchanger.
