Maurice Levy lets you ‘skip’ his holiday greeting this year
Continuing with his tradition of Christmas greetings, Maurice Levy, Publicis Groupe CEO, has come out with his latest greeting #TheSkippableWishes. Since the ad blocking debate marked...
Tagged: online marketing news asia
Let’s Ditch Combo DSPs And Bake-Offs In 2016
AdExchanger | “Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is...
Marketers need to prepare for ‘screenagers,’ says expert
Marketing has fully embraced digital, but that’s not the only surprising trend in the region, writes Benjamin Cher. Via DNA
New AppLift Study Reveals Global Mobile Programmatic Fraud Risks For Marketers
BERLIN, GERMANY and SAN FRANCISCO, CA and SEOUL, SOUTH KOREA – AppLift, a leading mobile advertising technology company, today released the study, “Fighting Mobile Fraud...
Ooyala Q3 2015 Video Index Reveals Europe Outpaces Global Online Viewing On Mobile Devices
New Ooyala report highlights sports viewing patterns around game day to improve revenue and engagement; programmatic trading sees 100 percent growth quarter over quarter London...
Yahoo holds on to Alibaba, but will spin off core business
Yahoo! Inc has decided to shelve plans to spin off the company’s remaining holdings in Alibaba Group Holding Limited (BABA), as announced in January 2015. Instead, the...
If Marketers Think I’m Gay, That May Be A Problem For LGBTQs
AdExchanger | “The Sell-Sider” is a column written by the sell side of the digital media community. Today’s column is written by Scott Gatz, CEO...
Index Exchange Partners with Forensiq to Combat Ad Fraud
Integration Further Improves Index Exchange’s Ability to Detect, Report & Eliminate Fraudulent Inventory Across the Exchange NEW YORK – Index Exchange, the principled exchange for...
Decoding the state of programmatic in APAC
The programmatic route has become an important conversation for marketers and agencies. Comparatively newer to marketers in the region, the industry is still working on...
Making online news more social, and emotive
Philippines social news network Rappler has expanded to Indonesia, intent on creating a ripple effect on journalism and the community. Via DNA
Engage The Unforgiving User
AdExchanger | “Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is...
The Unvirtuous Cycle: IAB Study Suggests Piracy, Malware And Bad Traffic Costs The Industry $8.2 Billion
AdExchanger | The digital supply chain is a morass and is losing the advertising industry about $8.2 billion a year, according to a joint study...
Codewise Adds Another Dimension to Targeting and Analytics with Digital Element’s IP Geolocation Technology
Leading IP geolocation solution deployed to enhance targeting precision for Codewise’s Zeropark ad exchange and Voluum analytics platform. London, UK : Digital Element, the leading...
Singapore food discovery startup Burpple lands US$6mil funding
Burpple, a digital guide to eating places in Singapore and Kuala Lumpur, said it will receive up to US$6 million in funding (approximately S$8.4 million)...
The Match Game: Match Rates Are The New Click-Through Rates
AdExchanger | “Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is...
Week in Review: Digital is a crucial life skill
With life going digital, students especially must be equipped with coding skills and digital tools, writes Karamjit Singh. Via DNA
