Comic: Industry Preview 2016
AdExchanger | A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem… AdExchanger: Origins AdExchanger: Crisis In Ad City (Part I) AdExchanger: Crisis...
Tagged: online marketing news asia
Is Publicis looking to buy stake in Cheil?
After acquiring Sapient in 2014, Publicis Groupe is now rumoured to consider buying a stake in the Korean agency Cheil Worldwide. Bloomberg reported that the...
Need it Now: How digital immediacy is changing physical delivery
The post Need it Now: How digital immediacy is changing physical delivery appeared first on Digiday. Via DigiDay
The Year Of Measuring Human Connection
AdExchanger | “Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is...
MediaCom Gauges The Emotional Impact Of Video Ads
AdExchanger | It’s one thing if a consumer views your video ad, but it’s another if they were receptive to your content. In an effort...
Flashtalking Acquires Encore, Adds Attribution Services To Its Offering
AdExchanger | The ad server Flashtalking added attribution analytics to its platform Tuesday with the acquisition of Encore Media Metrics. The terms of the deal...
RNTS Media Completes Acquisition of Heyzap
Fyber and Heyzap Reach Over Half a Billion Monthly Active Users Globally BERLIN, Germany – RNTS Media N.V. (“RNTS”), the parent company of Fyber GmbH,...
Selina Teng promoted to President, Ogilvy & Mather Group, Beijing
Ogilvy& Mather China announced the promotion of Selina Teng, currently Co-Managing Director of Ogilvy Public Relations Beijing to President, Ogilvy & Mather Group Beijing. Selina...
Header Bidding Killed Programmatic Direct
AdExchanger | “Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is...
Can Media Agencies Bring Order To The Chaos Of Influencer Marketing?
AdExchanger | Influencer marketing found its stride in 2015, and some expect this year will bring it a big step closer to becoming a mature...
Revcontent Acquires ContentClick
Revcontent has announced the acquisition of European content recommendation network, ContentClick. After almost a year of negotiation and planning, the companies say they are joining forces to...
The Rush Toward Viewability Is Killing Brand Impact
AdExchanger | “The Sell-Sider” is a column written by the sell side of the digital media community. Today’s column is written by Scott Gatz, CEO...
Comic: The New Blinders
AdExchanger | A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem… AdExchanger: Origins AdExchanger: Crisis In Ad City (Part I) AdExchanger: Crisis...
AppNexus Announces Deals With Over 50 New Publishers
Following the launch of the full-stack AppNexus Publisher Suite, the company emerges as clear rival to Google’s publisher business New York – AppNexus, the world’s leading...
How digital fuelled Baba Rafi’s globalisation
Hendy Setiono built his Baba Rafi business from a single kebab stall to an international franchise, and digital is fuelling it all. Via DNA
New Data-Focused Holding Company Predict Ventures Launches with Flagship Company, Predict Consulting
NEW YORK — Predict Ventures, a holding company with a focus on the development of new data services, products and business processes, launches its flagship...
