YuMe’s Enhanced Multi-Screen Video Monetization Platform Allows Multi-Channel Selling Capabilities for Publisher Inventory

Offering Enables Publisher Monetization through Private Marketplace, Open Auction and Direct Channels; Provides Audience Insights and Traffic Quality Monitoring REDWOOD CITY, Calif.: YuMe, Inc., (NYSE: YUME), the global audience technology company powered by data-driven insights and multi-screen expertise, has announced an enhanced version of its programmatic publisher monetization platform offering, YuMe for Publishers (YFP). YuMe’s

The post YuMe’s Enhanced Multi-Screen Video Monetization Platform Allows Multi-Channel Selling Capabilities for Publisher Inventory appeared first on Ad Tech Daily.


Via Ad Operations Online

Copenhagen INK

Lars is the owner of Copenhagen INK and is an experienced and passionate marketer with a proven track record of driving business impact through innovative commercial marketing initiatives.

You may also like...