Despite Solid Q1 Ad Revenue Growth, The New York Times Warns Of Potential Decline
The New York Times saw total Q1 2014 revenues increase 2.6% year over year to $390.4 million from $380.7 million. Advertising revenue increased year over...
Tagged: new
Zuck’s Next Mobile Move May Be His Biggest
What does Facebook CEO Mark Zuckerberg have planned for mobile now? Perhaps something bigger than we’ve ever seen before from the social networking giant. According...
New Yields For Yieldex In Programmatic Direct
Premium publishers have needed some convincing to open up their more valuable inventory to programmatic buying technologies. But interest in tools that streamline the often...
The New York Times explains its new explainer site
If you’re looking for journalism that explains the complexities of politics, policy and the world in general, there’s no shortage of content out there for...
Programmatic to cross USD 500m in emerging mkts in Asia in 2014: Magna Global
While a successful programmatic infrastructure is not built overnight, the lessons learned from developed programmatic markets continue to translate to younger markets that are now...
Ogilvy & Mather China to host Portfolio Night
In an initiative that nurtures young creative talent, Ogilvy & Mather China and Portfolio Night, a global portfolio review and recruitment event founded by IHAVEANIDEA...
LAC Taut appoints Razorfish to sharpen its digital focus
Beauty and health brand LAC Taut is looking to digital to strengthen its connection with its audiences and enhance its brand presence. The mandate to...
AOL Platforms’ Adap.tv beefs up senior team in SE Asia
Adap.tv, a division of AOL Platforms, has appointed two senior hands in its Singapore office to bolster its Southeast Asia presence. Arjan Bolhius and Tom...
LBC uses online to ‘Move it for Manny’
LBC Express, a Philippines based cargo and courier services company, has concluded the campaign rallying online support for Filipino boxer Manny Pacquiao, who recently won...
Godfather’s Pizza Makes FBX Offers Consumers Can’t Refuse
A co-op of 26 Godfather’s Pizza franchises drove online sales at a rate of six times their media spend through FBX. Working on behalf of...
‘Titanfall’ Not Enough to Lift Xbox Sales Above PlayStation
Sony Corp.’s PlayStation 4 outsold Microsoft’s Xbox One game console in the U.S. in March, holding the lead for a third month, as its rival...
Building a Brand with Vine And Instagram
Vine and Instagram are enjoying a dramatic spike in usage today among users of all age groups, but particularly Millennials. With the increasing popularity of...
Weibo Shares Surge On First Day of Trading
Weibo Corp., the Chinese microblogging service owned by Sina Corp., surged 19% in its first day of trading after pricing its initial public offering at...
Johnnie Walker awards digital duties to VML IM2.0 in China
After two rounds of intensive pitching, VML IM2.0 Shanghai has won the Johnnie Walker account, responsible for all its interactive marketing efforts. Diageo’s Scotch whisky...
Land Transport Authority SG appoints Dentsu for new campaign
Land Transport Authority of Singapore, the government body responsible for managing land transport infrastructure in the nation, is all set to launch a public education...
