Cyberjaya to become global tech hub
Cyberview managing director Faris Yahaya talks to DNA founder Karamjit Singh about the new direction the property developer is taking and how this will make...
Tagged: new
SEA ‘GenMobile’ less attached to devices, more attracted to flexi-work
A survey of the new breed of employees dubbed #GenMobile found that the majority have a tendency of working non-traditional work-hours and in flexible workplaces,...
TreSensa CEO Bets On Games Built For The Mobile Web
Who will win the mobile race—native or Web apps? Mobile game publisher and distributor TreSensa is betting on the latter. The New York City-based startup,...
Razorfish names Esther Yang as CEO for China
Razorfish has appointed Esther Yang as Chief Executive Officer for its China operations. The agency has also promoted LeeYee Hew to the newly created role...
Dentsu Aegis houses experiential mktg under new brand
Consolidating its experiential marketing offer in key Asia Pacific markets under one banner, Dentsu Aegis Network is launching psLive. The agency will be rolled out...
Startups & Bitcoins: hot topics among young Singaporeans on social media
It is not surprising that most netizens in Singapore discuss stocks and foreign currency investments, considering the market is the regional financial and investment hub....
Why do journalists hate new journalism startups?
A flurry of journalists have been launching news sites lately, each with a formidable amount of hype, but rather than applaud this as a golden...
Wolff Olins Global CEO Karl Heiselman Leaves to Join Apple
Wolff Olins Global CEO Karl Heiselman is leaving the branding agency to join Apple next month in a marketing communications role, he told Ad Age...
Language Localization Drives Higher Mobile Ad Engagement
The following is a guest contributed post from Jud Bowman, Founder and CEO of Appia. Language localization is a key performance differentiator for mobile marketers...
Monitise:Helping Banks become “Media Channels”
One thing is certain about the world of mobile commerce and marketing – companies need to be able to adapt quickly and exploit new opportunities...
Getting more from the dark matter of the digital universe
Visualise the digital universe: billions of everyday objects report and receive data with no human interaction. Who’s responsible for protecting that data? The internet of...
Gaming evolves to become a bigger opportunity for advertisers
Founded in 1987, the Game Developers Conference (GDC) attracts over 19,000 attendees during its annual gathering in San Francisco. Initially focusing on computer games, the...
Asian moms, primary home decision makers, are going mobile first
As technology impacts everything in its wake, it is not surprising to see its impact on households as well. In the Asian region, the Asian...
Taco Bell continues to bash McDonald’s in a new spot
If you were hoping for a détente in the Breakfast Wars, this will come as bad news. Following its real “Ronald McDonald” ads in March,...
Pursuing digital-mobile integration, Shakey’s signs on Mobext
Shakey’s, a pizza chain, has appointed Mobext as its digital agency of record in the Philippines, following a review of its communications strategy for the...
VML Qais named digital AOR for adidas Indonesia
adidas Indonesia has appointed VML Qais as its digital agency of record. VML Qais Indonesia, part of Y&R Group Indonesia, is tasked with leading, consolidating...
