Tagged: new
Why You Need To Be At Internet Week NY 2014
It’s time to get ready for the festival that started it all. In less than one month the eighth annual Internet Week takes over New...
Verizon Wants to Track You for Mobile Advertising, But Is Their Plan Too Creepy?
In a bid to expand their Relevant Mobile Advertising program beyond their customers’ wireless devices, Verizon Wireless is going to start including data from desktop...
Cloud adoption shaken by Snowden revelations: Survey
The revelations of large-scale cyber-surveillance last year by the United States and other governments have prompted enterprises around the world to rethink their cloud computing...
PayPal dons new brand id to reflect a mobile first approach
Online money transfer and payment business, PayPal, is recognising that the connected consumer prefers the choice of paying from any device of convenience. Reflecting its...
Time Inc.’s NewFronts pitch: Quality and accountability
Time Inc.’s Digital Content NewFronts pitch had special significance; not only was it the publisher’s debut at the event , but it took place as...
When It Comes To Data, Bigger Is Better
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by...
Protecting your brand from the video fraudsters
Video advertising continues to grow at a torrid pace, and it is no surprise that global organised criminals have been licking their chops at the...
Performance, procurement lead agency-client conversations: WFA
Over the years, the agency and client relationships have seen significant changes, some of which are better understood with the evolving remuneration model of the...
MyKRIS secures US$1.6mil contract with Courts Mammoth
Malaysian Internet Content & Services Provider (ICSP) MyKRIS Limited, which is listed in New Zealand, said it has secured an RM5.2-million (US$1.6-million) nationwide contract to...
NewFronts Begin: New York Times Pitches a Surge of Digital Video
The New York Times has bolstered its digital-video lineup with a slate of shows starring its editors and columnists as well as the series “Verbatim,”...
Comparing the manifestos of prominent journalist-brands
The current trend of prominent journalists launching new ventures has come with a sub-trend of its own: the impulse to explain themselves. Hence the flowering of a...
#sowhoknew: The 8th Deadly Sin on Facebook
I really don’t care what type of dog you think you are. Or the country you say you should be from. Or the colour that...
MMA Shares Results of First Ever Mobile Video Benchmark Study
On Thursday, the Mobile Marketing Association shared rge results of its first-ever Mobile Video Benchmark Study. The study, commissioned by the MMA, and its Mobile...
Meet the embodiment of the new agency creative
When Jason Snyder talks about the Luci light, he refers to his invention as “she” rather than “it.” That’s because when Snyder was in the process...
What is leading to mobile videos’ 90 pc completion rate?
As mobile becomes mainstream, one of the big areas of focus is the content available on the platform and the opportunities thereof that could drive...
