Growth Market: Mobile Marketers Shifting Focus to Gaming for Good Reason
With the casino industry outlook appearing more optimistic now than in recent years, it’s no surprise that the global online gambling market is also expected...
Tagged: mobile search
Umang Bedi to join Facebook India as Managing Director
Facebook has appointed Umang Bedi as Managing Director, India, where he will lead in building and maintaining strategic relationships with top clients and regional agencies...
Havas Singapore secures media duties for Longchamp
Havas Media International Singapore has been appointed as the media agency of record for French luxury brand Longchamp following a competitive pitch. The agency was awarded...
WPP’s Always to acquire Malaysian brand activation firm ePromode
J Walter Thompson’s, Always Marketing Services, has agreed to acquire ePromode Sdn Bhd., one of Malaysia’s largest brand activation agencies. ePromode specialises in on-the-ground brand...
How Yahoo Could Help Verizon or AT&T Monetize Their Data
Yahoo is up for grabs and two of the largest telcos in the U.S. have shown keen interest in buying the long-beleaguered web giant. There...
Young Hollywood Focuses On Video Ad Quality As It Ramps Up PMP Deals
AdExchanger | Custom content was all the rage even as early as 2007, when entrepreneur and actor RJ Williams founded celebrity and lifestyle site Young...
Gartner: 24 Percent More Spending on In-App Transactions Than on Upfront App Payments
According to an insightful new report from Gartner, mobile app users spend 24 percent more on in-app transactions than on upfront app payments. The findings...
One Audience, All Media: Bloomberg Media’s Biz-Focused Strategy
AdExchanger | Bloomberg Media wants to reach its target audience of affluent businesspeople wherever they happen to be over the course of the day. That...
Nubia appoints FCB Shanghai as ad partner
Nubia appoints FCB Shanghai as its advertising agency to build an integrated brand system and assist with the launch of its two products. Nubia commissioned...
Has CNN created the worst ever mobile ad experience?
I arrived from Twitter via the CNN RSS feed. Before I could see the article I wanted, I had to endure an overlay (or lightbox)...
Rubicon Project Unveils Success of Mobile Video Platform “MVP” – The Most Comprehensive Mobile Video Solution for Publishers, App Developers and Advertisers Globally
Built with a Focus on Quality Inventory, MVP Reaches More Than One Billion Connected Devices Around the World LOS ANGELES – Rubicon Project (NYSE: RUBI),...
Infographic: Top trends defining mobile advertising in APAC
In the last few years, Asia Pacific has flexed its muscles to become the next hotspot for mobile advertising with developed mobile networks and a...
GoSwiff appoints Mark Patrick as new CEO
GoSwiff International, a global financial solutions provider headquartered in Singapore, has appointed Mark Patrick as its new Chief Executive Officer. An accomplished leader with a...
EVA Air picks a travel style for your personality
EVA Air, the Taiwanese International Airline has launched a digital campaign, ‘Map My Personality’ along with its digital partner, KRDS Singapore. The campaign aims to...
Clickky Impresses with Launch of CPI Index
Сlickky, a leading platform for mobile traffic monetization on emerging markets, has formally launched the Clickky CPI Index, which shows the current state of market...
Verizon’s Go90 Isn’t Getting Traction; Facebook Offers Continuous Live Streams
AdExchanger | Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. No90 Verizon’s ad-supported mobile streaming service Go90 is overhyped in the media and isn’t...
