Nubia appoints FCB Shanghai as ad partner
Nubia appoints FCB Shanghai as its advertising agency to build an integrated brand system and assist with the launch of its two products. Nubia commissioned FCB to provide brand strategies for the goal of raising brand awareness. FCB will also manage the launch of two mobile phone series as the leading agency.
Nubia is a domestic smartphone brand targeting high-end market. It is hailed as the ‘single-lens reflex camera among mobile phones’, with multiple photography functions rivaling those of a single-lens reflex camera. The frameless mobile phone featuring Frame interactive Technology (FiT) is another highlight of the brand.
FCB Greater China, CEO, Edward Bell said, “It is an honor to service Nubia. I believe with a deep insight into behavior change, FCB will create a new prospect for Nubia’s brand communication.”
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