GoSwiff appoints Mark Patrick as new CEO

GoSwiff International, a global financial solutions provider headquartered in Singapore, has appointed Mark Patrick as its new Chief Executive Officer. An accomplished leader with a track record of managing global, high-growth fintech businesses, Mr Patrick brings a mix of leadership, inspiration, industry experience, technical knowledge, and passion to the business. At GoSwiff, he will focus on developing and launching new payment solutions and services leveraging the latest advancements in mobile technologies.

Mr Patrick succeeds Simone Ranucci Brandimarte who has stepped down after two years in the role.

“Now that GoSwiff has successfully gained recognition and established a foothold in the mobile payments industry, it is the ideal time for a new leadership team with a strong operational focus and experience in building advanced payment solutions to step in and take the business to new levels. GoSwiff has been expanding rapidly into new markets, with a focus to serve our clients with safer, faster and more cost-efficient means of payment. We thank Mr.Ranucci Brandimarte for his invaluable contribution to the business,” said Maurice A. Amon, Chairman of GoSwiff.

Before joining GoSwiff, Mr Patrick was Managing Director Asia Pacific for Ingenicoe Payments, the online and mobile commerce division of Ingenico Group. Prior to Ingenico, he founded Janus Payment Solutions, a consulting company concentrating on advising clients in electronic payment processing solutions and held various senior management roles at MasterCard Worldwide and VeriFone Inc.

“I am honoured to lead such an experienced team of professionals driving innovation in one of today’s most dynamic industries. The payments industry is experiencing the most technological upheaval in its history. With our history of innovation, GoSwiff is uniquely positioned to build payments infrastructure in under-penetrated markets supporting new and exciting payment options to drive incremental revenue for merchants and enhanced convenience for consumers. With our financial solutions, banks and MNOs can provide payment acceptance for both banked and un-banked merchants, even in regions where electronic payments have traditionally not been present. Our use of mobile technology allows us to offer non-traditional payment methods giving consumers greater flexibility in the way they choose to pay,” concluded Mr Patrick.

The post GoSwiff appoints Mark Patrick as new CEO appeared first on Digital Market Asia.

Via Digital Market Asia

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Lars is Google’s Head of Marketing across Singapore, Malaysia, Pakistan, Bangladesh and Sri Lanka. With nearly two decades of international experience in the Internet and media industry, his passion lies at the intersection of technology and marketing. His career spans across the globe - from Europe to the emerging markets in Asia - from early stage start-ups to large organizations, providing him with an in-depth understanding of marketing, sales and business development across cultures and industries. In his current role he is responsible for local B2B and B2C brand and product marketing across all Google and Youtube services and devices.

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