Shopee Malaysia sets aside US$250K to empower ‘mompreneurs’
C2C marketplace operator Shopee Mobile has set aside RM1 million to help mothers become entrepreneurs. Via DNA
Tagged: mobile search
Adelphic Appoints Jacqueline Berg as General Manager of the Americas
Former Apple and Google veteran to drive sales and revenue development in region WALTHAM, Mass. – Adelphic, the leading mobile and cross-channel demand side platform (DSP),...
InMobi Fined $950K By FTC For COPPA Violation; AmEx Unveils Facebook Messenger Bot
AdExchanger | Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. You Caught Me, COPPA The FTC levied a $950,000 fine against InMobi, a mobile...
Tapp Commerce aims to ‘mobilise’ cash-based SEA, starting with Indonesia
Finland-based Tapp Commerce believes its mobile payment technology can bring ‘e-commerce down to the street level’ across the SEA region. Via DNA
Mobile Ad Network InMobi Settles FTC Allegations of Rampant Tracking Without Permission
The mobile advertising firm InMobi has agreed to pay the Federal Trade Commission $950,000 to settle allegations that it tracked hundreds of millions of consumers’...
OpenX Boosts Demand Side Expertise with Hire of Former Yahoo! Mobile Specialist
Innovative programmatic technology company aims to increase its dominance in the European demand landscape by bolstering UK capabilities LONDON, UK – OpenX, a leader in...
MMW Podcast: Pollfish’s Ray Beharry Talks Coming Era of Mobile-First Research
This week on the Mobile Marketing Watch podcast, we are joined for an important discussion by Ray Beharry, an adjunct instructor of mobile marketing at...
Amobee Announced as Snapchat Partner
Leading Global Marketing Technology Company to Provide Snap Ads Later This Year as Part of Cross Channel Media Solutions FOSTER CITY, CA – Amobee, a...
IDC: Wearables Shipments to Top 213 Million Units in 2020
pple WatchAccording to the latest data from IDC, global shipments of wearable devices are expected to reach 101.9 million units by the end of 2016....
Pandora Revolutionizes Mobile Advertising With New Visual Ad Experience
Series of native, mobile ad solutions capture people’s attention while driving listener engagement; Beta begins this summer with Express and the Lexus Dealer Association OAKLAND,...
Microsoft to Acquire LinkedIn for $26.2 Billion
In what could likely be on the of biggest social media stories of 2016, Microsoft on Monday announced plans to acquire LinkedIn in a deal...
Tesco Mobile Is Banking You’ll Look At Ads On Your Lock Screen For A Discount On Your Bill
AdExchanger | The current state of the advertising value exchange often leaves a little something to be desired, which sometimes leads to ad blocking and...
Google AdWords Launches ‘Conversion Import for Salesforce’ to Better Track Campaigns
“For many marketers, dealing with the technology and scale necessary to tie offline conversions back to the keywords and ads that drive them can be...
Frucor retains OMD as media AOR in Australia
Frucor Beverages has retained OMD as its media agency. The news comes following a six-month competitive pitch. Frucor Beverages is a foundation client from OMD’s...
#sowhoknew: Why have we fallen out of love with air travel?
Whatever happened to the glamour of being an international jet setter and when did flying become as banal as taking a bus? The golden...
S4M Receives MRC Accreditation and Is Currently the Only Platform to Have Certification on Mobile Post-Click Ad Metrics
S4M’s served impressions, clicks, CTR, landing pages, installs and opens on mobile browsers and applications are now MRC accredited NEW YORK, NY – S4M (Success...
