Golin appoints Zaheer Nooruddin as Head of Digital Innovation in Asia
Accelerating the adoption of its integrated communications model, known as g4, Golin has appointed Zaheer Nooruddin as Head of digital innovation, Asia to ensure its...
Tagged: mobile application
Explosive Growth in Mobile Drives Holiday Weekend Digital Spend Increases
NEW YORK – IgnitionOne, a global leader in cloud-based digital marketing technology, released a mid-quarter report today, highlighting another strong Thanksgiving weekend for digital marketing....
India, Indonesia lead APAC ad spend growth, China slows down: MAGNA
MAGNA Global has revisited it ad spend forecast numbers as the year comes to a close and the dynamics of various markets become clearer. While the...
Millennial Media completes Nexage acquisition
Millennial Media has completed its acquisition of mobile supply-side platform (SSP) and programmatic player Nexage. This acquisition creates a complete mobile ad technology stack for...
Hong Kong, Australia affluents most engaged on mobile: AdNear
In JAPAC, affluent travelers in Hong Kong and Australia have emerged to be the most engaged on their mobile devices, according to a study by...
Times of India Investing in Ad Tech Stack to Ensure Continued Growth
Wendy Hogan, ExchangeWire, APAC contributing editor, profiles the digital ambitions of India’s largest media and entertainment group Times of India Group, and how programmatic advertising is playing...
UK Mobile Commerce Following U.S. Lead, Expected to Grow to $200 Billion by 2019
The ability to make purchases on-the-go via mobile is booming. In the U.S., for instance, mobile ticketing has grown like wildfire. The Massachusetts Bay Transportation...
U Mobile on the verge of operational profitability
Expects to cut operational losses by more than half in 2014 Via DNA
The Human Context Can Unlock The True Value Of Mobile
“The Sell Sider” is a column written for the sell side of the digital media community. Today’s column is written by Heather Menery, vice president...
SpotXchange rides programmatic growth wave, quadruples revenue
SpotXchange, a video advertising platform, is bidding farewell to 2014 on a positive note with a strong performance to show in its financial results. Most...
70% Singapore smartphone users give thumbs up to mobile ads
Mobile advertising is seeing positive engagement with 70 per cent of the users intentionally clicking on the mobile ads, said a research titled ‘Creating Brand...
Mobile Recreates The Living Room Media Experience – On The Go
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by...
App Annie Wants To Help Developers Really Get To Know Their Users
App developers are engaged in an eternal struggle to acquire users, keep them, and understand what the heck they’re doing. But it’s the “who” and the...
Numbers Don’t Lie: Marketers Are Gaining Significant Expertise in Programmatic Advertising
For three years now, Adform has collected data on programmatic trading, and at the end of each quarter, examined it to assess the progress being...
XM Asia sets up digital production hub in Vietnam
XM Asia Pacific has opened a digital production hub in Vietnam that will offer turnkey production services to support existing XM clients, and both new...
Brilliant Basics expands Asia presence; sets shop in Singapore
Brilliant Basics (bb), a global design and digital product studio headquartered in London, has commenced its Singapore launch. The firm creates intelligent, simple-to-use digital products...
