Golin appoints Zaheer Nooruddin as Head of Digital Innovation in Asia
Accelerating the adoption of its integrated communications model, known as g4, Golin has appointed Zaheer Nooruddin as Head of digital innovation, Asia to ensure its clients in the region benefit from the latest creative thinking around digital and social marketing.
Mr Nooruddin brings a track record as a regional digital practice leader and senior social media strategy planning head across Asian markets such as China, Japan and Korea through India and Southeast Asia to the Middle East and North Africa.
Reporting to Jonathan Hughes, Golin’s International President in the region, he will be based in Hong Kong from the beginning of 2015. He will work closely with Simon Ruparelia, the agency’s head of digital in Asia based in Singapore, and Jeff Beringer, the firm’s global head of digital, based in the US.
“I am thrilled to be joining Golin as it continues to build such a tremendous integrated and creative offering for clients. Today in Asia every savvy brand marketing and communications leader realizes the importance of innovation and the opportunity it brings for brands to break through the clutter and to make their brands culturally relevant in different markets. At the heart of all innovation lies a bold idea. So my goal is to help our clients see the commercial benefits that creative bravery will bring to their business,” said Mr Nooruddin.
“Scooping talent like Zaheer is only possible because of a common desire to drive creative change and challenge convention. I love the fact that he shares our ambition and believes that digital innovation and creative communications are essential for brands to either stand out from the crowd in Asia or to become global icons,” commented Mr Hughes.
India-born Mr Nooruddin has more than a decade of digital marketing experience working in the Asia region, having launched and led Edelman Digital in China. He has also previously been PR firm Burson-Marsteller’s regional digital practice lead, and most recently he led the digital offering at Waggener Edstrom in Asia Pacific. Prior to these roles, he worked at creative digital marketing agencies OgilvyOne, Proximity/BBDO, Wunderman, and Living Media in New York.
