Secrets of the middle funnel: Four simple steps to grow your business
This article was written by Pete LaFond, vp of marketing at TruSignal. By now, marketers are well-versed in direct response, aka bottom funnel, marketing –...
Tagged: mobile application
Urban Outfitters Is Dressed For Mobile Success
Urban Outfitters’ target customers might be married to their phones – but it’s more of an open relationship than one might think. “The attention deficit disorder...
2014, The Year Programmatic Went Cross-Screen
It’s been almost five years since Google’s Eric Schmidt declared the company as a “mobile first” outfit, and Facebook’s Atlas update brought “cross-screen” to the...
Ad Tech Companies Consolidation Coming? One Commentator Thinks So
There’s a great commentary by Matt Kapko, who covers social media for CIO, that anyone toiling in the fields of IT, marketing, programmatic, native, or...
GOSF 2014: Indian e-consumer boosts online traffic by 400%
This year has been a roller coaster for Indian e-shopper as the ecommerce industry flooded the market with heavy discounts during the Diwali sales across...
Brands to move forward with agility marketing in 2015
In 2014, television evolved into an all-encompassing category: one that streams Internet video content on computers and mobile devices, as well as broadcasts on-demand entertainment...
DigiVive bags Digital Experience Award at World Communication Awards 2014
DigiVive’s flagship brand nexGTv has bagged the digital experience award at World Communication Awards 2014. The latest edition of the Awards was help in London...
Indosat launches Google Play Carrier Billing in Indonesia
Indosat has launched Google Play Carrier Billing for its Indonesian customers allowing them to purchase applications on the Google Play Store by using their pre-paid...
YouAppi Launches OneRun™ Mobile Customer Acquisition Solution
Through its proprietary predictive algorithms, which analyze the usage and spending habits of 200+ million mobile customers engaging with 1100 apps and mobile sites, YouAppi...
Yieldmo: ‘We’re A Content Ad Company. It’s A New Animal’
It’s clear what makes a bad mobile ad – desktop banners scrunched down to smartphone size or disruptive interstitials with tiny, seemingly invisible Xs. That’s...
Asia leads the way as mobile transitions from research to purchase
Mobile’s impact on buying behaviour has been viewed with mixed feedback over the last year. Where 2014 began with conversations around ‘showrooming’, defined as the...
Singapore yet to tap the mobile mktg space: Mindshare & Yahoo
In Singapore, the digital media spends contribute only USD 209 million of the total media spends of USD 1.6 billion and mobile contributes only USD...
Cookies Crumbling As Top Choice Now That Atlas Tracks Consumers via Facebook
There’s a fascinating interview at eMarketer that underscores something we’re witnessing more and more: cookies are gone as a top tech choice for tracking consumers....
Engagement, expansion and completion: Why Q3 was a great time for mobile display ads
Download:Celtra’s Q3 Mobile Display Ads Performance Report We’ve just released Q3 2014 Mobile Display Ad Performance Report, our quarterly benchmarks providing insight and market analysis...
Karnataka rides the Digital India wave; launches Mobile One
Taking forward Prime Minister’s Digital India initiative, Karnataka’s government launched Mobile One – country’s first and largest mobile governance platform. It was launched by President...
JWT acquires majority stake in New Zealand digital agency Heyday
JWT New Zealand has acquired a majority stake in Heyday, an independent digital agency based in Wellington. The move, which allows both companies synergies and...
